{"id":1521,"date":"2017-09-18T09:50:23","date_gmt":"2017-09-18T16:50:23","guid":{"rendered":"https:\/\/wordpress-208265-2589390.cloudwaysapps.com\/?p=1521"},"modified":"2018-12-10T18:23:12","modified_gmt":"2018-12-10T18:23:12","slug":"talk-about-ta-tas","status":"publish","type":"post","link":"https:\/\/angiecolee.com\/talk-about-ta-tas\/","title":{"rendered":"can we talk about ta-tas?"},"content":{"rendered":"

This one’s all about a common pitfall I see retailers and e-comm folks run into. I love me some product descriptions, but a phenomenal funnel and amazing product descriptions won’t save you from this particular fail…<\/p>\n

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Not too long ago, I got served a pretty awesome ad on Facebook (how often can you truthfully say that?):<\/p>\n

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Now this ad has some killer things working in its favor:<\/strong><\/p>\n

1) A testimonial from a buyer (presumably) grabbed my attention off the bat.<\/strong> Her quote speaks to specific pain points the target is likely to have experienced. The full testimonial reads:<\/p>\n

“For as long as I can remember, at the end of the work day, all I can think about is how I want to get home and take off the torture contraption biting into my ribs. Underwire, no underwire, it never mattered…. For the past 2 days, I’ve come home and pretty much forgotten I’ve spent a day in a bra…” – Taryn<\/em><\/p><\/blockquote>\n

2) It’s an interesting interactive quiz (as opposed to an annoying fill-in-the-blank one)<\/strong><\/p>\n

This image alone demonstrates the company knows their stuff – these are common problems the end user experiences. Plus, I’m digging the implication that after I take this quiz, their recommendation will solve all my problems.<\/p>\n

3) They kicked in an irresistible offer<\/strong> – one of the biggest pains in the ass with online clothing and undergarment shopping is the fit. And one of the biggest fears of the end user is not being able to return something that’s clearly been worn – because the only way you’re going to really find out if this thing works is to take it on a full-day test drive.<\/p>\n

So cool… I get to try it for a month for around $3? Not bad…<\/p>\n

I click and take the quiz.<\/p>\n

And here’s where things take a not-so-great turn…<\/strong><\/p>\n

I make it all the way to the end and give them my email address so I can see this glorious miracle bra recommendation.<\/p>\n

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Great!<\/p>\n

They’ve incorporated my own size and shape into their “prescription”.<\/p>\n

Except… they’re out of stock in their recommendation!<\/p>\n

I decide to give ’em a second chance:<\/p>\n

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OK, they wisely decided to offer me an alternative to their recommendation.<\/p>\n

They may yet make a sale off me…<\/p>\n

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Yes, you read that correctly.<\/p>\n

Their alternative recommendation… WAS THE SAME PRODUCT THAT WAS SOLD OUT ON THE PREVIOUS PAGE.<\/p>\n

I’ll spare you the images of me double-checking to see if my size was available…<\/p>\n

It wasn’t.<\/p>\n

And here’s the thing…<\/p>\n

I initially took this quiz a few weeks ago.<\/p>\n

I retook it this morning.<\/p>\n

They’re STILL out of stock.<\/p>\n

This is a danger zone a lot of retailers and e-commerce businesses fall into without realizing it – a literal lost sale.<\/p>\n

This is proof that you can do everything right in your funnel and drive a TON of new potential buyers to your site… <\/strong><\/p>\n

…and STILL lose the sale due to something totally within your control.<\/em><\/strong><\/p>\n

To me, they made this purchase a complete no-brainer…<\/p>\n