I don’t have a formal education or any certifications in copywriting. At the advice of a friend, I picked up a copy of The Well-Fed Writer, thought to myself, “self, you could do this,” and proceeded to stumble my way into success one step at a time.
Here’s the thing – when you’re a creative person, I don’t think a formal education is required.
But you DO need a good foundation. I got one through self-education and studying the work of several fine folks.
If you’re not quite ready to create your escape plan, that’s totally cool.
Take some time to brush up on these resources (there’s something below for every budget from free to four figures), and keep moving forward:
The Well-Fed Writer by Peter Bowerman
The Entrepreneur’s Guide to Getting Your Shit Together by John Carlton
Kick-Ass Copywriting Secrets of a Marketing Rebel by John Carlton
Mindset by Carol Dweck
Recommended Podcasts and Videos:
Truth About Marketing by Kevin Rogers
Psych Insights for Modern Marketers by John Carlton
High-Income Business Writing by Ed Gandia
I Love Marketing by Joe Polish and Dean Jackson
Jeff Walker’s Weekly Blog Videos
Recommended Courses, Trainings, and Communities:
Business of Copy by Abbey Woodcock
Copy Chief by Kevin Rogers
Product Launch Formula by Jeff Walker