Copy Chief Agency
Sales page, email templates, backend systems and flowchart.
85th Anniversary Catalog
112-page product catalog with a twist: each chapter was dedicated to a particular room in the home and had several room-specific project how-tos. Alongside the how-tos were a variety of recommended products needed to complete that project.
None of the products featured any pricing mention, anywhere in the catalog.
Result: $970K in sales as tracked to blow-in coupons. No formal lift analysis done - actual resulting sales likely much higher.
If you've seen enough and are ready to get down to business, click below.