I have an announcement – and it’s something exciting, that I hope you’ll love as much as I do.
If you don’t love it as much as I do, you’re definitely not invited to the after party for cake and vodka. But that’s OK too. More cake for me!
You may have noticed that I like to passionately rant about fear and mindset a lot.
The main reason I do that is so many of us get completely blocked by that head trash. I’ve seen so many incredibly talented folks give up on their business dreams because they couldn’t clear that fear hurdle.
And look… I get that the vision and the business knowledge both have to be there too. But building a business is tough. Without the heart and the courage and the sheer bull-headed gumption – the thing you’re building simply wouldn’t exist.
How crazy a thought is that?
That some things in life that we adore (and maybe even take for granted) wouldn’t exist if a person had talked themselves out of moving forward…
If they’d chosen to give up at really at any step along the way.
And if you work in entrepreneurship or marketing, you get this – success comes only after you’ve recommitted to your cause a dozen times a day (or more).
It’s constantly reminding yourself why you’re doing this, especially during the rough times. It’s trying to capture and celebrate and even savor those high points and wins so you’ve got something to sustain you during those rough times.
At any point when the going gets rough, or you’ve had a bad day and just want to throw up your hands and scream ENOUGH at no one in particular… you could quit. Walk away and never come back to it. Go back to a day job, to a life of quiet and ritual and sameness.
Nothing wrong with that.
But for a certain kind of person (and I have a hunch you might be that kind of person, you little rebel), that’s a complete and utter nightmare… to be stuck in a “day job”, being told what to do. Having to put in your 40+ hours to make ends meet, and try not to have your soul leak out your ear holes.
So the good news that I’ve been hinting at but dragging my feet on revealing…
I’ve built a brand new site where I’m tackling all the mindset stuff I’m passionate about. Once that website goes live, my blog here at wordpress-208265-2589390.cloudwaysapps.com will be exclusively about marketing and strategy, with maybe a sprinkle of mindset and fear conquering thrown in for flavor.
If you want to really dive deep into the mindset tricks and hacks, especially if you’re working up the courage to quit a job and build a creative business, I hope you’ll bookmark my new site:
permissiontokickass.com
You read that right – Permission to Kick Ass. That’s also the name of the book I’ve been working on this year, tentatively slated for release sometime in 2020.
I shamelessly stole that name from my mentor and dear friend, Kevin Rogers.
We were on the phone one day and I was talking about how this quick and dirty book I wanted to write was quickly turning into more of a magnum opus.
I jokingly call the book (and the new site) a “love letter to a younger me”… because once upon a time, I stubbornly wouldn’t move forward and take action on building my own business until Kevin gave me Official Permission™ to get out there and own my expertise.
The funny thing is, he’d been telling me all along I didn’t need anyone’s permission to help people.
At any time, I could have put myself out there, trolls be damned, and done the same work without having sought and gained permission.
But at the time, I was so blocked by “who am I to be an expert? Who am I to teach?” that I literally couldn’t function… I’d have an idea about something I wanted to try and instead of acting, I’d get sucked into this paralyzing anxiety spiral, inventing several creative ways people would discover I was a massive fraud and expose me to the unsuspecting masses.
I’m pretty sure I tried to tie me daring to promote my business to the world ending in nuclear winter… that’s how convinced I was that building this dream of mine would end in disaster.
The funny thing is – none of my fears ever came to pass. Sure, I had client disagreements and even client breakups.
And no one ever rented a billboard in Times Square or hired the Goodyear Blimp to make sure everyone in America knew I was a talentless hack.
Before long, I’d gathered some wins. Done some good work for some high level folks. Had some great results. People would come up to me at masterminds and tell me they were familiar with my work (what??) and they loved my insight.
And all of this happened because I got figurative permission from someone I admired to go out there and do the thing I’m good at, all in the name of helping people.
And if I can be that person for you, the one who says the words you need to hear to get out there and do your thing and rock people’s worlds… then it’s my extreme honor and privilege to do so.
To you, I say…
Permission to kick ass: granted.