Last week I did something fun…
I launched (more like softball lobbed, but eh… ) my first ever product.
Like a lot of people in marketing and sales… I know how to sell a product. Give me a product (that’s not snake oil or absolute garbage), and I am confident I can sell the ever-loving shit out of it.
If it serves a need, I will find folks with that need and do my damnedest to get that thing in their hands (or brains, you know… digital stuff).
The funny thing is how we often don’t talk about the blind spot we all have as entrepreneurs… ourselves.
That is, I often have a hard time looking objectively at myself, my stuff, and the value I bring to the world simply because… hey, I live in here. I’m the only one who has to hear the Angie thought train running 24/7. And that has a way of becoming background noise, nothing special, when I hear it day in and day out.
That’s why it’s so critical to get out of the (metaphorical) house.
In case I’m not being clear, I’m talking about getting outside of your own head if you want real perspective.
Case in point…
Last week I launched my product. I’d originally given it away as my lead magnet/freebie for signing up to get my emails. And then I realized, hmm… this is me writing about keeping it simple. But a 24-page ebook doesn’t exactly scream “simple”.
So I cut it down to something EVEN MORE simple and made that 5-page doc into my new lead magnet. Then I added some video training and case studies to the e-book and repackaged it as a mini course… which is what I offered last week.
LOL the eyelashes paid for themselves… check out my blog “so there I was with my eyes glued shut” for the full story on that. I digress.
Two people who bought the mini course last week actually had the old freebie. They’d downloaded it from me before I made it into the mini course. Meaning they paid me for something they already had.
Yeah, I mean I could’ve washed my hands of it and called it a day, considering I’d added onto it and totally upgraded it with the video walkthrough and the fancy ass slides… but that didn’t really sit well with me.
So I reached out to both of those folks and explained the situation.
I offered to give them their money back with no hard feelings… or if they preferred not to deal with the whole refund drama, I’d be happy to hop on the phone and do a 1:1 consultation to make up for it.
So what does this have to do with getting out of the house/head?
Within minutes, both of these (seriously awesome) people wrote back to me with (and I’m paraphrasing here)… ARE YOU NUTS? OF COURSE I’LL TAKE THE CONSULT.
Direct quote from one who shall remain nameless:
C’mon, do you really think I’d let you give me money back? It’s worth every penny and then some.
And this is what it all boils down to.
Share what you know.
Be generous with your time.
Make offers because you know you’re doing good work.
Add value even when it’s not asked of you.
And then your customers will call you crazy for offering spur-of-the-moment refunds… and it will be the most awesome experience ever.