“I just don’t think it’s smart to put fertilizer on the front cover when we’re in the middle of a drought!” I said, frustrated. I was getting pretty close to losing my temper at that point. There were about 10 of us crammed together in a conference room – all the company’s VPs, the merchandisers…

Read More

Do you ever go through your own sales or marketing process? I mean, as if you were a customer? Do you make it a point to periodically sign up for something and go through the whole shabang to see what (if anything) breaks? There’s tremendous value in experiencing what your customers experience, from time to…

Read More

Today I’m sharing some of the email questions I’ve been asked by consulting clients and coaching students… in case you’ve been wondering some of these same things as you’re working on your email marketing: #1) I’m afraid of mailing too much… I don’t want to seem desperate or pushy. Operate from the assumption that people…

Read More

I sat down to write today, because that’s what I normally do.  And with everything that’s going on, my brain is like, “nah. Let’s not.” So instead of any kind of brilliant marketing insight or pithy analysis, I have my latest boredom beater. Earlier this week, a friend figured out “coronavirus” has 5 syllables and…

Read More

Value is subjective. There, I said it. And most of the time, we’re walking around arbitrarily assigning value to everything we see, touch, interact with.  That grubby, unwashed looking person doesn’t make much money (that’s not always the case).  That well-dressed person driving the Benz must make a lot of money (also not always the…

Read More

There’s this saying in marketing…  Fortune is in the follow-up. On its surface it makes total sense – you get business by following up. Duh, Angie… why are we even talking about this? We’re talking about it because this is, in my experience, the intersection between “good business practices” and “it’s not personal” where so…

Read More

I won’t ever forget it… 2013. John Carlton’s Action Seminar. My first conference as an aspiring copywriter. Not too long ago, John Carlton posted those pictures from his event on Facebook (linked in the first line, above). At the time, he was simply a legendary copywriter I’ve admired from afar for years. More recently, I…

Read More

When I sat down to write this post, I had an idea of what I wanted to say. Then I got one of those texts. If you’ve ever received one, you know what I’m talking about. The heart sinker. The time stopper. It was from my dad – one of my favorite aunts passed away…

Read More