I have a confession to make: I get easily overwhelmed. If you haven’t met me, hi my name is Angie and this is awkward. If you know me, you’re probably looking at your computer a little like this:  Especially since hi, I specialize in really complex marketing plans involving multiple channels of communication, upwards of…

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In my house, we have a game. I call it, “Where will I find X today?” X could be a spoon, a dish towel, a spare roll of TP, maybe a light bulb. No matter where it is, it will definitely NOT be in the last place I saw it. And I am actually neither…

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I grew up with a single mom, as one of three kids. And one of the things my mom was REALLY good at was stretching every dollar well beyond its breaking point. That meant a lot of buying in bulk, grabbing the clearance meat and throwing it in the freezer, and a LOT of easy…

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Last week I did something fun…  I launched (more like softball lobbed, but eh… ) my first ever product. Like a lot of people in marketing and sales… I know how to sell a product. Give me a product (that’s not snake oil or absolute garbage), and I am confident I can sell the ever-loving…

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So there I was, laying on a table with my face mask on… Eyes glued shut, Ride of the Valkyries playing in the background. It’s been a long time since I felt quite that silly, but damn… I really wanted to jump on a motorcycle and go rescue some people. That song is so EPIC. …

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I’ve got a problem… one that I think is pretty common, and one that you might recognize. I overcomplicate the SHIT out of EVERYDAMNTHING. Somewhere in my life, I became convinced that “it can’t possibly be that easy”… and ever since, the name of the game has been “how elaborate can I make this plan?”…

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Here’s an observation – especially in today’s world of frayed nerves and insta-snark kneejerk replies at anyone who’s even perceived at being “out of line”. What if the person reaching out to you didn’t intend it the way you interpreted it? We’d all go a lot farther by giving folks grace and assuming positive intent.…

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Today I had an ambitious up-and-coming copywriter reach out to me via private message. Normally I would leave this kind of convo unread and not engage – life is much saner for me that way. But his approach caught my attention and I felt inspired to try and help him out by sharing some advice…

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This week I got a question: When you’re writing copy, how do you find the balance between being true to the company’s voice but also bringing your own ideas/slant? Had this challenge before when I was hired based on very ‘me’ samples specifically written for that company, but when it actually came to writing a…

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I’m here to talk about names and taglines. Short writing is probably THE hardest, most time consuming writing there is. How are you gonna compress a complex idea into just three words? By writing a LOT of other words and doing a LOT of cutting until you arrive at the right ones.  So today I’m…

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