Here’s an observation – especially in today’s world of frayed nerves and insta-snark kneejerk replies at anyone who’s even perceived at being “out of line”. What if the person reaching out to you didn’t intend it the way you interpreted it? We’d all go a lot farther by giving folks grace and assuming positive intent.…

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I’m here to talk about names and taglines. Short writing is probably THE hardest, most time consuming writing there is. How are you gonna compress a complex idea into just three words? By writing a LOT of other words and doing a LOT of cutting until you arrive at the right ones.  So today I’m…

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If you’ve got an offer out there in the wild, odds are you’ve encountered objections. And when you’re not expecting them (like when someone randomly replies to an autoresponder with a surprisingly personal message), they can be a bit discouraging or overwhelming. But I actually REALLY love objections.  On my teams, I’ve got an “objection…

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I see a lot of companies out there focused on the marketing. Considering I’m a marketer, I’d say that’s a good thing. Keeps me in business. I like that. But if you think marketing is going to magically save your company, I’m gonna stop just short of calling you willfully deluded. In reality, marketing is…

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Have you ever wondered about this one? Is it possible to go in-house if you haven’t had a copy job before? The short answer is yes. The slightly longer answer is… that’s exactly what I did. And the good news? I didn’t have any kind of magical formula to follow… I was pretty much making…

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That happened to me today.   I was writing up a storm and when I came up for air, I saw that I had missed a call. I checked voicemail and listened to the message, paraphrased below: Hey Angie, I saw that you went to one of our Brazilian Jiu Jitsu classes. I wanted to…

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Here’s my technique for selling multiple products to the same customer… …without bundles, coupons, heavy discounts, and losing your ass on margin. I call it the “roast beef sandwich” strategy. It works like this: Imagine your customer has a craving for a roast beef sandwich. They’re coming to your store to buy all the necessary…

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