Getting started
breaking it down: how I keep things stupidly simple
I have a confession to make: I get easily overwhelmed. If you haven’t met me, hi my name is Angie and this is awkward. If you know me, you’re probably looking at your computer a little like this: Especially since hi, I specialize in really complex marketing plans involving multiple channels of communication, upwards of…
Read Morenow what?
John had THE big idea. He invented the Facebook for golf lovers, and he just KNOWS he’s on track to rake in millions of dollars in the next couple years. All he needs are some investors and some beta users and a little buzz/word of mouth, right? It sells itself. So he starts on the…
Read Moremisadventures in podcasting
I’m currently in the middle of taking a podcast workshop from Seth Godin. For years now, especially after I’d speak on stage at events, people would come up to me and tell me I needed to podcast. But I never knew what I’d talk about, at least until I started writing my book. It’s called…
Read Moreadvice to new copywriters, from someone who hires copywriters
Today I had an ambitious up-and-coming copywriter reach out to me via private message. Normally I would leave this kind of convo unread and not engage – life is much saner for me that way. But his approach caught my attention and I felt inspired to try and help him out by sharing some advice…
Read Morestepping into someone’s head as a copywriter
This week I got a question: When you’re writing copy, how do you find the balance between being true to the company’s voice but also bringing your own ideas/slant? Had this challenge before when I was hired based on very ‘me’ samples specifically written for that company, but when it actually came to writing a…
Read MoreWhy stand when you could wear kneepads?
Mo’ money, mo’ problems. RIP Biggie… those are probably some of the wisest words ever said on life and business. The funny thing about starting a business or making more money is, to me, this notion we get in our heads of “if only”. “If only I could make X, I’d be happy.” “If only…
Read Morewhy I don’t worry about my pricing
I was talking to a private coaching student of mine when the topic-which-shall-not-be-named came up: It’s a big, bad, ugly one that makes most people cringe: Money. More specifically, pricing. A lot of folks who start a freelance writing business see some of the successful writers off landing big contracts and think, “hey, I can…
Read Morestep up (or step out of the room)
“If you are the smartest person in the room, then you are in the wrong room.” I’ve heard this plenty of times over the course of my career – but it finally connected for me just last week. I had the privilege of attending Brian Kurtz’s Titans Master Class in Scottsdale, AZ. The presentations, discussions,…
Read Morebeing your own hype man
Have you ever wondered about this one? Is it possible to go in-house if you haven’t had a copy job before? The short answer is yes. The slightly longer answer is… that’s exactly what I did. And the good news? I didn’t have any kind of magical formula to follow… I was pretty much making…
Read Morewhen it feels “easy”, it’s easy to undervalue
“Technically I’ve been writing my own copy for 2 years. But I don’t have any client work…” I see this kind of statement a lot with folks just starting out in business. It doesn’t have to be about copy necessarily… just swap in the field of expertise of your choice and it still makes sense.…
Read More