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Need a sales boost? Ask yourself, "where's the beef?"

By Angie

Here’s my technique for selling multiple products to the same customer… …without bundles, coupons, heavy discounts, and losing your ass on margin. I call it the “roast beef sandwich” strategy. It works like this: Imagine your customer has a craving for a roast beef sandwich. They’re coming to your store to buy all the necessary…

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Sanity check: are you creating problems or SOLVING them?

By Angie

There’s something intriguing about visionaries – – you guys see stuff nobody else can. You imagine a bright, bold future filled with wonderful gadgets and commonsense solutions to everyday challenges. Stuff that makes life easier. Stuff we take for granted because it works so seamlessly we don’t even have to think about it for it…

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How to ignore customers and still give great service

By Angie

Ahh, that dreaded moment when a customer complains. Maybe you experience gut-wrenching frustration to the point you want to punch someone, scream, or do both (might be a good time to investigate that new kickboxing class, perhaps?). Or maybe you get sick to your stomach, agonizing over how to respond. My thoughts? Sometimes you just need…

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Who's driving Facebook traffic the RIGHT way?

By Angie

We’re talking about someone whose marketing team knows EXACTLY what they’re doing. They posted a 0:17 video clip that was watched north of 770K times as of this afternoon. Thousands of shares. 50K+ Likes. The strategy was simple really: give ’em a tease. And nowhere has that phrase been more appropriate than Ellen interviewing Channing Tatum…

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I have a new personal hero

By Angie

And he’s not from the Marvel Universe or DC comics. My hero is this guy who held a sign in a subway asking for a job. What he’s done is not ground-breaking. Let’s be real – he’s not developing the cure for cancer. But he IS doing something a lot of people refuse to or…

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Writer's Block is BS

By Angie

I was talking to my sister earlier today, who is also a writer. Two writers in the family, go figure. We got to talking about how to write when you’re feeling blocked and uninspired. Seeing as how she’s just starting out, she was a little surprised at what I had to say: Writer’s block is…

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What angry IHOP people can teach you about business.

By Angie

I had a shitty moment at IHOP today. It damn near ruined my whole day, too. For those of you who don’t already know me, I’m a rather feisty redhead with a foul mouth who just so happens to have several visible tattoos. Image credit | _gee_ I am also a writer. Specifically, a copywriter. I…

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