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That time I almost died on a mountain…

By Angie

OK, I’m exaggerating. A little. I mean, it really FELT like I was dying as I climbed the (relatively flat, level) trail up the mountain. I had to stop every few hundred feet or so, watching as others breezed on pass, making my struggle look like nothing. And it hurt. I didn’t like feeling like…

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What I learned about sales from my time slinging hash

By Angie

If you want to get the sale, you’ve got to ask the question.   But HOW you ask is just as important as asking:  

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Why you need to be thinking about user experience as much as your copy

By Angie

It’s not a huge leap from copywriter/marketing strategist to user experience. After all, we are all customers. We shop online. We see ads all day, every day. And we know what makes us frustrated enough to bounce. The same logic you use to plan an email sequence, plot out a funnel, or outline a sales…

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Ever have a WTF moment when listening to a voicemail?

By Angie

That happened to me today.   I was writing up a storm and when I came up for air, I saw that I had missed a call. I checked voicemail and listened to the message, paraphrased below: Hey Angie, I saw that you went to one of our Brazilian Jiu Jitsu classes. I wanted to…

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Adjectives are your enemy

By Angie

“The road to hell is paved with adjectives.” – Stephen King I hate adjectives. Adverbs, too. They sneak into our sentences like cat burglars and rob us of our meaning before we know what’s happened. Relying on adjectives leaves your sentences open for interpretation. Your version of painful might be in traction in the hospital. Your reader…

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Need a sales boost? Ask yourself, "where's the beef?"

By Angie

Here’s my technique for selling multiple products to the same customer… …without bundles, coupons, heavy discounts, and losing your ass on margin. I call it the “roast beef sandwich” strategy. It works like this: Imagine your customer has a craving for a roast beef sandwich. They’re coming to your store to buy all the necessary…

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Sanity check: are you creating problems or SOLVING them?

By Angie

There’s something intriguing about visionaries – – you guys see stuff nobody else can. You imagine a bright, bold future filled with wonderful gadgets and commonsense solutions to everyday challenges. Stuff that makes life easier. Stuff we take for granted because it works so seamlessly we don’t even have to think about it for it…

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How to ignore customers and still give great service

By Angie

Ahh, that dreaded moment when a customer complains. Maybe you experience gut-wrenching frustration to the point you want to punch someone, scream, or do both (might be a good time to investigate that new kickboxing class, perhaps?). Or maybe you get sick to your stomach, agonizing over how to respond. My thoughts? Sometimes you just need…

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Who's driving Facebook traffic the RIGHT way?

By Angie

We’re talking about someone whose marketing team knows EXACTLY what they’re doing. They posted a 0:17 video clip that was watched north of 770K times as of this afternoon. Thousands of shares. 50K+ Likes. The strategy was simple really: give ’em a tease. And nowhere has that phrase been more appropriate than Ellen interviewing Channing Tatum…

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I have a new personal hero

By Angie

And he’s not from the Marvel Universe or DC comics. My hero is this guy who held a sign in a subway asking for a job. What he’s done is not ground-breaking. Let’s be real – he’s not developing the cure for cancer. But he IS doing something a lot of people refuse to or…

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