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the root of crushing disappointment

By Angie Colee

You’ve experienced it. I’ve experienced it. We’ve all gone through it… That moment where something we wanted, wished for, hoped for with every ounce of soul we possess fails to happen. Maybe it’s being passed over for a job you really wanted. Maybe it’s hearing your manuscript was rejected. Maybe it’s being turned down for…

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The "safest" bet

By Angie Colee

A little more than 12 hours ago, I heard something that I’d known was coming for a long time: https://www.nbcbayarea.com/news/loc…re-Stores-Shut-Down-Nationwide-491416532.html That’s the company I used to work for,  as an in-house copywriter. And if you’re not familiar with my experiences there… I’ll sum it up as: I learned an INCREDIBLE amount about creative production, running nationwide…

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When you're what's in your way…

By Angie Colee

So today I want to talk about one of the biggest mistakes I see freelancers making (I’m including aspiring freelancers who aren’t quite there yet)… Ladies and gents, you are making this waaaaaaaaaayyyyyyy more complicated than it is. Good business is simple… it’s just that simple doesn’t necessarily equal easy. Easy is skipping steps. It’s…

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I got laid off from a job I didn't even f*#&ing have.

By Angie Colee

So this one time, I got laid off. And it extra special sucked ass, because it was a job that I didn’t even friggin’ have. Let me back it up and give it a little context here: Waaaaaaaay back in the stone age, before I was a freelancer… I was a corporate copywriter. Cubicle hell…

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adventures on the road

By Angie Colee

Life on the road… equal parts fun and frustrating.   Fun because you get to travel somewhere new. There are loads of cool people (and usually a lot of good food and drink to try, which Angie likey).   Frustrating figuring out what to pack.   Interrupted sleep routines.   Fighting off the “conference crud”.…

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can we talk about ta-tas?

By Angie Colee

This one’s all about a common pitfall I see retailers and e-comm folks run into. I love me some product descriptions, but a phenomenal funnel and amazing product descriptions won’t save you from this particular fail… ______ Not too long ago, I got served a pretty awesome ad on Facebook (how often can you truthfully…

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why good ideas sometimes have to die

By Angie Colee

In my early days, I had this tendency to come up with an idea I thought was BRILLIANT. And one day I had to create a full-page magazine ad. After a fit of inspiration (and some kickass input from my design partner), I brought the ad concept to the Creative Review meeting. This was where…

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Shall I compare thee to a tree? (aka Angie's lame attempt at Shakespearean prose)

By Angie Colee

Today I spoke with a copywriter at the beginning of their career.   At one point I asked what the most frustrating part of learning to become a copywriter was.   The answer: I really just want someone to walk me through the process from start to finish.   I think that’s a great idea,…

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I'm pretty sure product descriptions are the most boring thing ever, aside from technical manuals.

By Angie Colee

Maybe it’s just me, but seriously… being bored sucks. And if I’m shopping, why would I want to be bored? That happens every single day, though… Hundreds of thousands of people shopping for something, who have to wade through garbled or technical product descriptions and decipher whether this thing actually does what they need it…

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Go out and get your great deal TODAY… only we won't tell you where.

By Angie Colee

Want to know how to kill a sale REALLY quickly? Don’t tell them where to buy. You might be chuckling to yourself, wondering who would ever make such a silly mistake. Who has two thumbs and has done that very thing? This dork: Once upon a time, I worked in-house for a VERY high-volume retailer.…

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