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Common questions about email

By Angie Colee

Today I’m sharing some of the email questions I’ve been asked by consulting clients and coaching students… in case you’ve been wondering some of these same things as you’re working on your email marketing: #1) I’m afraid of mailing too much… I don’t want to seem desperate or pushy. Operate from the assumption that people…

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Beating Back Writer’s Block

By Angie

One time, I was on a freaking gorgeous hike through a redwood forest, on my way to see my first real in-person waterfall. This was in Northern California, and after years of drought, the rains had finally come. The falls promised to be roaring and spectacular, well worth the 12-ish miles out and back. Somewhere…

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I got nothin’

By Angie Colee

I sat down to write today, because that’s what I normally do.  And with everything that’s going on, my brain is like, “nah. Let’s not.” So instead of any kind of brilliant marketing insight or pithy analysis, I have my latest boredom beater. Earlier this week, a friend figured out “coronavirus” has 5 syllables and…

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3 quick fixes that will take your ads from “eh” to “awesome!”

By Angie Colee

PSA: Now is a great time to start sprucing up your ads so you can catch that first wave when things settle. I get asked to review ads and copy a lot. No really… here’s a picture a friend took of me on stage, reviewing ads and copy in front of about 1,000 people (feels…

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Susie F*#&ing Sunshine over here

By Angie Colee

I’ve always been good at what I call “zoom in, zoom out”.  What I mean by that is… I can see both the 50,000-ft view and the detailed, up-close view, and zoom in and out to see how the pieces connect. And as a result of that ability, early in my career I became the…

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it’s kinda like a loose hose drill…

By Angie Colee

A long time ago, in a lifetime far, far away… Angie was a firefighter. Some of you will be shocked by this. Others will be like, “yeah I can totally see you with a pickaxe in your hands. Or a chainsaw.” If you couldn’t picture it before, now you can: You’re welcome. 19-year-old Angie, take…

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I painted a thing…

By Angie Colee

I’ve always wanted to learn how to paint. I’d see these amazing works of art… online, in museums, even in restaurants and friends’ homes… and I’d just wonder. How ON EARTH do they do that? I tried to recreate that art on my own but I couldn’t figure out what I was doing wrong, and…

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why I don’t do discounts (and I don’t advise my clients to either)…

By Angie Colee

Back in the day when I worked in retail, I had a pet peeve… and it was this: Almost every time our merchandising staff had a really cool offer on something, they wanted to advertise it in the worst possible place… the weekly circular ad. Yep, that bundle of junk mail you get in your…

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it doesn’t have to be hard…

By Angie Colee

Value is subjective. There, I said it. And most of the time, we’re walking around arbitrarily assigning value to everything we see, touch, interact with.  That grubby, unwashed looking person doesn’t make much money (that’s not always the case).  That well-dressed person driving the Benz must make a lot of money (also not always the…

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the hidden source of sales

By Angie Colee

If you’ve got an offer out there in the wild, odds are you’ve encountered objections. And when you’re not expecting them (like when someone randomly replies to an autoresponder with a surprisingly personal message), they can be a bit discouraging or overwhelming. But I actually REALLY love objections.  On my teams, I’ve got an “objection…

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