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when it feels “easy”, it’s easy to undervalue

By Angie

“Technically I’ve been writing my own copy for 2 years. But I don’t have any client work…” I see this kind of statement a lot with folks just starting out in business. It doesn’t have to be about copy necessarily… just swap in the field of expertise of your choice and it still makes sense.…

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good marketing doesn’t stop at the sale

By Angie

I see a lot of companies out there focused on the marketing. Considering I’m a marketer, I’d say that’s a good thing. Keeps me in business. I like that. But if you think marketing is going to magically save your company, I’m gonna stop just short of calling you willfully deluded. In reality, marketing is…

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how to know which mentor is right for you

By Angie

So in my last post I talked about shortcuts and magic pills, and how they’re rarely the instant boost they claim to be. And then I shared my personal shortcut – mentorship. Now, mentorship doesn’t negate actually showing up and doing the work… but a good mentor can help DRASTICALLY shorten the learning curve (and…

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taking shortcuts

By Angie

People love a good shortcut – that’s part of what makes the job of a marketer a lot easier. Unethical? Promising a magic pill? You’ll probably get a lot of sales… followed by a lot of  [best case] disappointed/angry customers and [worst case] law suits or even injuries/deaths. Yikes. Not the legacy I want to…

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everybody (fails)… sometimes

By Angie

I just dated myself with that title… but for all my 90s kids, admit it. You sang that one too, right? It just seemed so RIGHT to choose that song because it’s so true. Everybody hurts sometimes. And everybody fails sometimes. And yet we all pretend like failure is something avoidable. Like we can simply…

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2 phrases that could be holding you back

By Angie

So last week I spent way too much time agonizing about sharing my story. In the end, I wrote it up and posted it… and got probably the most powerful reaction I’ve ever had to something I’ve written. If you missed it, you can check it out here. If you don’t have time to check…

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surviving the crack-pipe no-tell motel (an origin story)…

By Angie

Strap in kids… it’s about to get heavy. It might surprise you to hear this, but my career trajectory was far from being a straight line from Point A to Point B… it was all over the friggin’ map. And at one point, I hit a very clear crossroads. I was living in the SF…

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why everyone needs a kudos file

By Angie

When I was first starting out, there was something that wasn’t really talked about in entrepreneurship and owning your own business: It’s friggin’ lonely. Sure, the bros bragged about Lambos and parties and working from the beach (#laptoplifestyle #douche). A few more genuine folks talked about the freedom and flexibility and fun projects. I was…

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will someone actually pay me for this?

By Angie

There’s this interesting kneejerk reaction that happens when you’re thinking of ways to get people to give you money. Of course, there are a few exceptional people who either feel no such fear, or feel it and proceed anyway. But for the rest of us, that question of “yeah, but is this something people will…

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the ethical entrepreneur

By Angie

“Marketing is just a bunch of bullshit from people trying to sell stuff.” It’s interesting when I hear folks say that (or worse, when I tell them what I do for a living and I see that “eww, used car salesman” look on their face). Let’s clear a few things up about legit, ethical marketing,…

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