why good ideas sometimes have to die

In my early days, I had this tendency to come up with an idea I thought was BRILLIANT. And one day I had to create a full-page magazine ad. After a fit of inspiration (and some kickass input from my design partner), I brought the ad concept to the Creative Review meeting. This was where…

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Shall I compare thee to a tree? (aka Angie’s lame attempt at Shakespearean prose)

Today I spoke with a copywriter at the beginning of their career.   At one point I asked what the most frustrating part of learning to become a copywriter was.   The answer: I really just want someone to walk me through the process from start to finish.   I think that’s a great idea,…

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I’m pretty sure product descriptions are the most boring thing ever, aside from technical manuals.

Maybe it’s just me, but seriously… being bored sucks. And if I’m shopping, why would I want to be bored? That happens every single day, though… Hundreds of thousands of people shopping for something, who have to wade through garbled or technical product descriptions and decipher whether this thing actually does what they need it…

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Go out and get your great deal TODAY… only we won’t tell you where.

Want to know how to kill a sale REALLY quickly? Don’t tell them where to buy. You might be chuckling to yourself, wondering who would ever make such a silly mistake. Who has two thumbs and has done that very thing? This dork: Once upon a time, I worked in-house for a VERY high-volume retailer.…

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The tale of the neverending Stevie Wonder song

Once upon a time… (let’s not talk about HOW far back) …I was going through a rough patch. And a dear friend of mine dragged me out for two things she knew would cheer me up: booze and live music. Little did I know she had ulterior motives… The live music was at a dueling…

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the one about the flaming saxophone…

Quick hypothetical question… Say you’re looking to take a special someone out on the town. You know your sweetheart adores live music. But you? Music’s never really been your thing. You just REALLY want to show your favorite music buff a great time. And as luck would have it, you’ve never heard any of the…

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That time I almost died on a mountain…

OK, I’m exaggerating. A little. I mean, it really FELT like I was dying as I climbed the (relatively flat, level) trail up the mountain. I had to stop every few hundred feet or so, watching as others breezed on pass, making my struggle look like nothing. And it hurt. I didn’t like feeling like…

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What I learned about sales from my time slinging hash

If you want to get the sale, you’ve got to ask the question.   But HOW you ask is just as important as asking:  

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Why you need to be thinking about user experience as much as your copy

It’s not a huge leap from copywriter/marketing strategist to user experience. After all, we are all customers. We shop online. We see ads all day, every day. And we know what makes us frustrated enough to bounce. The same logic you use to plan an email sequence, plot out a funnel, or outline a sales…

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Ever have a WTF moment when listening to a voicemail?

That happened to me today.   I was writing up a storm and when I came up for air, I saw that I had missed a call. I checked voicemail and listened to the message, paraphrased below: Hey Angie, I saw that you went to one of our Brazilian Jiu Jitsu classes. I wanted to…

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