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misadventures in podcasting

By Angie

I’m currently in the middle of taking a podcast workshop from Seth Godin. For years now, especially after I’d speak on stage at events, people would come up to me and tell me I needed to podcast. But I never knew what I’d talk about, at least until I started writing my book. It’s called…

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assume positive intent

By Angie

Here’s an observation – especially in today’s world of frayed nerves and insta-snark kneejerk replies at anyone who’s even perceived at being “out of line”. What if the person reaching out to you didn’t intend it the way you interpreted it? We’d all go a lot farther by giving folks grace and assuming positive intent.…

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abdication vs delegation

By Angie

I have a confession to make: Tech and I don’t get along. Unless it’s super intuitive and gettable-at-a-glance, I tend to give all technological solutions a wide berth. That’s not to say I’m a luddite – my smartphone is practically glued into my hand some days (an unhealthy habit, that’s for damn sure). And being…

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being watched while you sleep (marketing adjacent)

By Angie Colee

Do you ever go through your own sales or marketing process? I mean, as if you were a customer? Do you make it a point to periodically sign up for something and go through the whole shabang to see what (if anything) breaks? There’s tremendous value in experiencing what your customers experience, from time to…

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advice to new copywriters, from someone who hires copywriters

By Angie

Today I had an ambitious up-and-coming copywriter reach out to me via private message. Normally I would leave this kind of convo unread and not engage – life is much saner for me that way. But his approach caught my attention and I felt inspired to try and help him out by sharing some advice…

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stepping into someone’s head as a copywriter

By Angie

This week I got a question: When you’re writing copy, how do you find the balance between being true to the company’s voice but also bringing your own ideas/slant? Had this challenge before when I was hired based on very ‘me’ samples specifically written for that company, but when it actually came to writing a…

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what’s in a name?

By Angie

I’m here to talk about names and taglines. Short writing is probably THE hardest, most time consuming writing there is. How are you gonna compress a complex idea into just three words? By writing a LOT of other words and doing a LOT of cutting until you arrive at the right ones.  So today I’m…

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Common questions about email

By Angie Colee

Today I’m sharing some of the email questions I’ve been asked by consulting clients and coaching students… in case you’ve been wondering some of these same things as you’re working on your email marketing: #1) I’m afraid of mailing too much… I don’t want to seem desperate or pushy. Operate from the assumption that people…

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Beating Back Writer’s Block

By Angie

One time, I was on a freaking gorgeous hike through a redwood forest, on my way to see my first real in-person waterfall. This was in Northern California, and after years of drought, the rains had finally come. The falls promised to be roaring and spectacular, well worth the 12-ish miles out and back. Somewhere…

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I got nothin’

By Angie Colee

I sat down to write today, because that’s what I normally do.  And with everything that’s going on, my brain is like, “nah. Let’s not.” So instead of any kind of brilliant marketing insight or pithy analysis, I have my latest boredom beater. Earlier this week, a friend figured out “coronavirus” has 5 syllables and…

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