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get out of your house (and by house, I mean head)

By Angie Colee

Last week I did something fun…  I launched (more like softball lobbed, but eh… ) my first ever product. Like a lot of people in marketing and sales… I know how to sell a product. Give me a product (that’s not snake oil or absolute garbage), and I am confident I can sell the ever-loving…

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so there I was with my eyes glued shut…

By Angie Colee

So there I was, laying on a table with my face mask on… Eyes glued shut, Ride of the Valkyries playing in the background. It’s been a long time since I felt quite that silly, but damn… I really wanted to jump on a motorcycle and go rescue some people. That song is so EPIC. …

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the root cause of resistance

By Angie Colee

I’ve got a problem… one that I think is pretty common, and one that you might recognize. I overcomplicate the SHIT out of EVERYDAMNTHING. Somewhere in my life, I became convinced that “it can’t possibly be that easy”… and ever since, the name of the game has been “how elaborate can I make this plan?”…

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misadventures in podcasting

By Angie

I’m currently in the middle of taking a podcast workshop from Seth Godin. For years now, especially after I’d speak on stage at events, people would come up to me and tell me I needed to podcast. But I never knew what I’d talk about, at least until I started writing my book. It’s called…

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assume positive intent

By Angie

Here’s an observation – especially in today’s world of frayed nerves and insta-snark kneejerk replies at anyone who’s even perceived at being “out of line”. What if the person reaching out to you didn’t intend it the way you interpreted it? We’d all go a lot farther by giving folks grace and assuming positive intent.…

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abdication vs delegation

By Angie

I have a confession to make: Tech and I don’t get along. Unless it’s super intuitive and gettable-at-a-glance, I tend to give all technological solutions a wide berth. That’s not to say I’m a luddite – my smartphone is practically glued into my hand some days (an unhealthy habit, that’s for damn sure). And being…

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being watched while you sleep (marketing adjacent)

By Angie Colee

Do you ever go through your own sales or marketing process? I mean, as if you were a customer? Do you make it a point to periodically sign up for something and go through the whole shabang to see what (if anything) breaks? There’s tremendous value in experiencing what your customers experience, from time to…

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advice to new copywriters, from someone who hires copywriters

By Angie

Today I had an ambitious up-and-coming copywriter reach out to me via private message. Normally I would leave this kind of convo unread and not engage – life is much saner for me that way. But his approach caught my attention and I felt inspired to try and help him out by sharing some advice…

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stepping into someone’s head as a copywriter

By Angie

This week I got a question: When you’re writing copy, how do you find the balance between being true to the company’s voice but also bringing your own ideas/slant? Had this challenge before when I was hired based on very ‘me’ samples specifically written for that company, but when it actually came to writing a…

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what’s in a name?

By Angie

I’m here to talk about names and taglines. Short writing is probably THE hardest, most time consuming writing there is. How are you gonna compress a complex idea into just three words? By writing a LOT of other words and doing a LOT of cutting until you arrive at the right ones.  So today I’m…

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