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fortune is in the follow up

By Angie Colee

There’s this saying in marketing…  Fortune is in the follow-up. On its surface it makes total sense – you get business by following up. Duh, Angie… why are we even talking about this? We’re talking about it because this is, in my experience, the intersection between “good business practices” and “it’s not personal” where so…

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Why stand when you could wear kneepads?

By Angie Colee

Mo’ money, mo’ problems.  RIP Biggie… those are probably some of the wisest words ever said on life and business. The funny thing about starting a business or making more money is, to me, this notion we get in our heads of “if only”. “If only I could make X, I’d be happy.” “If only…

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2020: Year of the Racehorse

By Angie Colee

Right about now, your news feed/email inbox is probably as clogged as mine. “For 2020, I resolve to…” “This year, I’m going to…” “My resolutions are…” Although I do think now’s as good a time as any to take stock of what happened in the last year and how this year will be different… I’m…

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my first marketing event (a little cringy)

By Angie Colee

I won’t ever forget it… 2013. John Carlton’s Action Seminar. My first conference as an aspiring copywriter. Not too long ago, John Carlton posted those pictures from his event on Facebook (linked in the first line, above). At the time, he was simply a legendary copywriter I’ve admired from afar for years. More recently, I…

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the best version yet

By Angie Colee

When I sat down to write this post, I had an idea of what I wanted to say. Then I got one of those texts. If you’ve ever received one, you know what I’m talking about. The heart sinker. The time stopper. It was from my dad – one of my favorite aunts passed away…

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permission to kick ass: granted

By Angie Colee

I have an announcement – and it’s something exciting, that I hope you’ll love as much as I do. If you don’t love it as much as I do, you’re definitely not invited to the after party for cake and vodka. But that’s OK too. More cake for me! You may have noticed that I…

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why I don’t worry about my pricing

By Angie

I was talking to a private coaching student of mine when the topic-which-shall-not-be-named came up: It’s a big, bad, ugly one that makes most people cringe: Money. More specifically, pricing. A lot of folks who start a freelance writing business see some of the successful writers off landing big contracts and think, “hey, I can…

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step up (or step out of the room)

By Angie

“If you are the smartest person in the room, then you are in the wrong room.” I’ve heard this plenty of times over the course of my career – but it finally connected for me just last week. I had the privilege of attending Brian Kurtz’s Titans Master Class in Scottsdale, AZ. The presentations, discussions,…

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being your own hype man

By Angie

Have you ever wondered about this one? Is it possible to go in-house if you haven’t had a copy job before? The short answer is yes. The slightly longer answer is… that’s exactly what I did. And the good news? I didn’t have any kind of magical formula to follow… I was pretty much making…

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the mummies got me

By Angie

So I’m currently sitting at the Tampa airport, waiting for my flight home. For the past week-ish, I’ve been in nearby St. Petersburg, FL for the most fun marketing conference I’ve had the pleasure of attending… Copy Chief Live. Lest you think I’m exaggerating, here’s a smattering of happenings: Jonny Vance of the Harmon Brothers…

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