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being your own hype man

By Angie Colee

Have you ever wondered about this one? Is it possible to go in-house if you haven’t had a copy job before? The short answer is yes. The slightly longer answer is… that’s exactly what I did. And the good news? I didn’t have any kind of magical formula to follow… I was pretty much making…

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the mummies got me

By Angie Colee

So I’m currently sitting at the Tampa airport, waiting for my flight home. For the past week-ish, I’ve been in nearby St. Petersburg, FL for the most fun marketing conference I’ve had the pleasure of attending… Copy Chief Live. Lest you think I’m exaggerating, here’s a smattering of happenings: Jonny Vance of the Harmon Brothers…

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when it feels “easy”, it’s easy to undervalue

By Angie Colee

“Technically I’ve been writing my own copy for 2 years. But I don’t have any client work…” I see this kind of statement a lot with folks just starting out in business. It doesn’t have to be about copy necessarily… just swap in the field of expertise of your choice and it still makes sense.…

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good marketing doesn’t stop at the sale

By Angie Colee

I see a lot of companies out there focused on the marketing. Considering I’m a marketer, I’d say that’s a good thing. Keeps me in business. I like that. But if you think marketing is going to magically save your company, I’m gonna stop just short of calling you willfully deluded. In reality, marketing is…

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how to know which mentor is right for you

By Angie Colee

So in my last post I talked about shortcuts and magic pills, and how they’re rarely the instant boost they claim to be. And then I shared my personal shortcut – mentorship. Now, mentorship doesn’t negate actually showing up and doing the work… but a good mentor can help DRASTICALLY shorten the learning curve (and…

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taking shortcuts

By Angie Colee

People love a good shortcut – that’s part of what makes the job of a marketer a lot easier. Unethical? Promising a magic pill? You’ll probably get a lot of sales… followed by a lot of  [best case] disappointed/angry customers and [worst case] law suits or even injuries/deaths. Yikes. Not the legacy I want to…

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everybody (fails)… sometimes

By Angie Colee

I just dated myself with that title… but for all my 90s kids, admit it. You sang that one too, right? It just seemed so RIGHT to choose that song because it’s so true. Everybody hurts sometimes. And everybody fails sometimes. And yet we all pretend like failure is something avoidable. Like we can simply…

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2 phrases that could be holding you back

By Angie Colee

So last week I spent way too much time agonizing about sharing my story. In the end, I wrote it up and posted it… and got probably the most powerful reaction I’ve ever had to something I’ve written. If you missed it, you can check it out here. If you don’t have time to check…

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surviving the crack-pipe no-tell motel (an origin story)…

By Angie Colee

Strap in kids… it’s about to get heavy. It might surprise you to hear this, but my career trajectory was far from being a straight line from Point A to Point B… it was all over the friggin’ map. And at one point, I hit a very clear crossroads. I was living in the SF…

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why everyone needs a kudos file

By Angie Colee

When I was first starting out, there was something that wasn’t really talked about in entrepreneurship and owning your own business: It’s friggin’ lonely. Sure, the bros bragged about Lambos and parties and working from the beach (#laptoplifestyle #douche). A few more genuine folks talked about the freedom and flexibility and fun projects. I was…

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