Blog

dancing with demons

I’m about to get really real here. I had a bit of a moment last week, involving this very blog. I send these posts out to my email list, and occasionally people unsubscribe. Read the rest

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Blog

The “safest” bet

A little more than 12 hours ago, I heard something that I’d known was coming for a long time: https://www.nbcbayarea.com/news/loc…re-Stores-Shut-Down-Nationwide-491416532.html That’s the company I used to work for,  as an in-house copywriter. Read the rest

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Blog

When you’re what’s in your way…

So today I want to talk about one of the biggest mistakes I see freelancers making (I’m including aspiring freelancers who aren’t quite there yet)… Ladies and gents, you are making this waaaaaaaaaayyyyyyy more complicated than it is. Read the rest

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E-commerce, Strategy, User experience

can we talk about ta-tas?

This one’s all about a common pitfall I see retailers and e-comm folks run into. I love me some product descriptions, but a phenomenal funnel and amazing product descriptions won’t save you from this particular fail… ______ Not too long ago, I got served a pretty awesome ad on Facebook (how often can you truthfully say that?):     Now this ad has some killer things working in its favor: 1) A testimonial from a…

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