I’m here to talk about names and taglines. Short writing is probably THE hardest, most time consuming writing there is. How are you gonna compress a complex idea into just three words? By writing a LOT of other words and doing a LOT of cutting until you arrive at the right ones.  So today I’m…

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One time, I was on a freaking gorgeous hike through a redwood forest, on my way to see my first real in-person waterfall. This was in Northern California, and after years of drought, the rains had finally come. The falls promised to be roaring and spectacular, well worth the 12-ish miles out and back. Somewhere…

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“If you are the smartest person in the room, then you are in the wrong room.” I’ve heard this plenty of times over the course of my career – but it finally connected for me just last week. I had the privilege of attending Brian Kurtz’s Titans Master Class in Scottsdale, AZ. The presentations, discussions,…

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So I’m currently sitting at the Tampa airport, waiting for my flight home. For the past week-ish, I’ve been in nearby St. Petersburg, FL for the most fun marketing conference I’ve had the pleasure of attending… Copy Chief Live. Lest you think I’m exaggerating, here’s a smattering of happenings: Jonny Vance of the Harmon Brothers…

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I see a lot of companies out there focused on the marketing. Considering I’m a marketer, I’d say that’s a good thing. Keeps me in business. I like that. But if you think marketing is going to magically save your company, I’m gonna stop just short of calling you willfully deluded. In reality, marketing is…

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So in my last post I talked about shortcuts and magic pills, and how they’re rarely the instant boost they claim to be. And then I shared my personal shortcut – mentorship. Now, mentorship doesn’t negate actually showing up and doing the work… but a good mentor can help DRASTICALLY shorten the learning curve (and…

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I just dated myself with that title… but for all my 90s kids, admit it. You sang that one too, right? It just seemed so RIGHT to choose that song because it’s so true. Everybody hurts sometimes. And everybody fails sometimes. And yet we all pretend like failure is something avoidable. Like we can simply…

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So last week I spent way too much time agonizing about sharing my story. In the end, I wrote it up and posted it… and got probably the most powerful reaction I’ve ever had to something I’ve written. If you missed it, you can check it out here. If you don’t have time to check…

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People love a good shortcut – that’s part of what makes the job of a marketer a lot easier. Unethical? Promising a magic pill? You’ll probably get a lot of sales… followed by a lot of  [best case] disappointed/angry customers and [worst case] law suits or even injuries/deaths. Yikes. Not the legacy I want to…

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