I was talking a friend of mine recently who was working on a new client proposal. She was trying to work out what to offer and kept getting stuck, so she reached out and asked me what the difference was between copyediting, copy coaching, and copy chiefing. I answered her privately and she was able…

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I was hanging out in a copywriting group the other day (what, doesn’t everyone nerd out over advertising? Just me? Shut up)… and got into an interesting discussion with a newer copywriter. This person was tasked with writing a “generic” ad that could be “reskinned” and used for multiple businesses, with different owners, in multiple…

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“Another one for the hook…” I’m paraphrasing the punch line of a great story told by Stephen King in his book, On Writing. Back in the day, he’d work his day job and submit stories and book ideas on the side. And he’d get letter after letter back – no. So he hung a hook…

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I’m currently in the middle of taking a podcast workshop from Seth Godin. For years now, especially after I’d speak on stage at events, people would come up to me and tell me I needed to podcast. But I never knew what I’d talk about, at least until I started writing my book. It’s called…

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Here’s an observation – especially in today’s world of frayed nerves and insta-snark kneejerk replies at anyone who’s even perceived at being “out of line”. What if the person reaching out to you didn’t intend it the way you interpreted it? We’d all go a lot farther by giving folks grace and assuming positive intent.…

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I have a confession to make: Tech and I don’t get along. Unless it’s super intuitive and gettable-at-a-glance, I tend to give all technological solutions a wide berth. That’s not to say I’m a luddite – my smartphone is practically glued into my hand some days (an unhealthy habit, that’s for damn sure). And being…

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Today I had an ambitious up-and-coming copywriter reach out to me via private message. Normally I would leave this kind of convo unread and not engage – life is much saner for me that way. But his approach caught my attention and I felt inspired to try and help him out by sharing some advice…

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This week I got a question: When you’re writing copy, how do you find the balance between being true to the company’s voice but also bringing your own ideas/slant? Had this challenge before when I was hired based on very ‘me’ samples specifically written for that company, but when it actually came to writing a…

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I’m here to talk about names and taglines. Short writing is probably THE hardest, most time consuming writing there is. How are you gonna compress a complex idea into just three words? By writing a LOT of other words and doing a LOT of cutting until you arrive at the right ones.  So today I’m…

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One time, I was on a freaking gorgeous hike through a redwood forest, on my way to see my first real in-person waterfall. This was in Northern California, and after years of drought, the rains had finally come. The falls promised to be roaring and spectacular, well worth the 12-ish miles out and back. Somewhere…

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