Value is subjective. There, I said it. And most of the time, we’re walking around arbitrarily assigning value to everything we see, touch, interact with.  That grubby, unwashed looking person doesn’t make much money (that’s not always the case).  That well-dressed person driving the Benz must make a lot of money (also not always the…

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If you’ve got an offer out there in the wild, odds are you’ve encountered objections. And when you’re not expecting them (like when someone randomly replies to an autoresponder with a surprisingly personal message), they can be a bit discouraging or overwhelming. But I actually REALLY love objections.  On my teams, I’ve got an “objection…

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When I was younger, I was a real Type A personality. I mean, you couldn’t tell it from the state of my ROOM necessarily (I know you’re reading this mom. Please stop laughing hysterically). But I wanted to be the best SO freaking badly. The highest grades. The best goalie during soccer time at PE.…

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Awhile back, I felt this really strong calling. It might have something to do with the fact that I sit at home, alone in an office, talking to my cat for most of the day… But it struck me one day out of the blue… I wanted to get out and volunteer. Do something bigger…

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There’s this saying in marketing…  Fortune is in the follow-up. On its surface it makes total sense – you get business by following up. Duh, Angie… why are we even talking about this? We’re talking about it because this is, in my experience, the intersection between “good business practices” and “it’s not personal” where so…

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Mo’ money, mo’ problems.  RIP Biggie… those are probably some of the wisest words ever said on life and business. The funny thing about starting a business or making more money is, to me, this notion we get in our heads of “if only”. “If only I could make X, I’d be happy.” “If only…

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Right about now, your news feed/email inbox is probably as clogged as mine. “For 2020, I resolve to…” “This year, I’m going to…” “My resolutions are…” Although I do think now’s as good a time as any to take stock of what happened in the last year and how this year will be different… I’m…

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I won’t ever forget it… 2013. John Carlton’s Action Seminar. My first conference as an aspiring copywriter. Not too long ago, John Carlton posted those pictures from his event on Facebook (linked in the first line, above). At the time, he was simply a legendary copywriter I’ve admired from afar for years. More recently, I…

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When I sat down to write this post, I had an idea of what I wanted to say. Then I got one of those texts. If you’ve ever received one, you know what I’m talking about. The heart sinker. The time stopper. It was from my dad – one of my favorite aunts passed away…

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I have an announcement – and it’s something exciting, that I hope you’ll love as much as I do. If you don’t love it as much as I do, you’re definitely not invited to the after party for cake and vodka. But that’s OK too. More cake for me! You may have noticed that I…

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