I have a confession to make: I get easily overwhelmed. If you haven’t met me, hi my name is Angie and this is awkward. If you know me, you’re probably looking at your computer a little like this:  Especially since hi, I specialize in really complex marketing plans involving multiple channels of communication, upwards of…

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“I just don’t think it’s smart to put fertilizer on the front cover when we’re in the middle of a drought!” I said, frustrated. I was getting pretty close to losing my temper at that point. There were about 10 of us crammed together in a conference room – all the company’s VPs, the merchandisers…

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In my house, we have a game. I call it, “Where will I find X today?” X could be a spoon, a dish towel, a spare roll of TP, maybe a light bulb. No matter where it is, it will definitely NOT be in the last place I saw it. And I am actually neither…

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I grew up with a single mom, as one of three kids. And one of the things my mom was REALLY good at was stretching every dollar well beyond its breaking point. That meant a lot of buying in bulk, grabbing the clearance meat and throwing it in the freezer, and a LOT of easy…

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Last week I did something fun…  I launched (more like softball lobbed, but eh… ) my first ever product. Like a lot of people in marketing and sales… I know how to sell a product. Give me a product (that’s not snake oil or absolute garbage), and I am confident I can sell the ever-loving…

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So there I was, laying on a table with my face mask on… Eyes glued shut, Ride of the Valkyries playing in the background. It’s been a long time since I felt quite that silly, but damn… I really wanted to jump on a motorcycle and go rescue some people. That song is so EPIC. …

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I’ve got a problem… one that I think is pretty common, and one that you might recognize. I overcomplicate the SHIT out of EVERYDAMNTHING. Somewhere in my life, I became convinced that “it can’t possibly be that easy”… and ever since, the name of the game has been “how elaborate can I make this plan?”…

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Do you ever go through your own sales or marketing process? I mean, as if you were a customer? Do you make it a point to periodically sign up for something and go through the whole shabang to see what (if anything) breaks? There’s tremendous value in experiencing what your customers experience, from time to…

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Today I’m sharing some of the email questions I’ve been asked by consulting clients and coaching students… in case you’ve been wondering some of these same things as you’re working on your email marketing: #1) I’m afraid of mailing too much… I don’t want to seem desperate or pushy. Operate from the assumption that people…

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I sat down to write today, because that’s what I normally do.  And with everything that’s going on, my brain is like, “nah. Let’s not.” So instead of any kind of brilliant marketing insight or pithy analysis, I have my latest boredom beater. Earlier this week, a friend figured out “coronavirus” has 5 syllables and…

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