Adventures and achievements in copywriting
I LOVE strategizing, brainstorming, and writing captivating ad copy. Here are some of the places you may have seen my work:
I've been writing and selling for 6+ years now, both as an in-house staffer and a freelance consultant. Below are some of the results I've generated in that time:
- Concepted and wrote 112-page direct mail catalog that sold $970,000+ with zero mention of pricing
- Created a 3-part email series that netted $8.4MM in 60 days, from a list of 180+ day inactives
- Consistently generated unique open rates of 25+% on a list of 2.5MM+ subscribers
- Crafted crowd funding campaigns that generated nearly 150% more in contributions than requested
- Grew 100K+ email list from 6% opens to 20+% opens inside a year
- Increased blog readership from nearly zero to thousands of hits per month inside 6 months
- Wrote company record-breaking email that generated $13,000 in sales in a single day
- Sourced, trained, and chiefed a team of copywriters
- Planned and executed quarter- and year-long marketing and editorial calendars
- Bylined articles picked up by Huffington Post
To see examples of my work, click on this link. In the comments, you'll find info on how certain campaigns performed, customer reactions to ads, and the thought process that led to the outcome.
Angie Colee is one of the writers I trust most to deliver the goods.
She has a killer creative instinct mixed with years of real world experience crafting, testing and optimizing marketing campaigns. She’s a natural leader who understands the importance of a deadline. Angie gets my highest recommendation.Kevin Rogers, Founder CopyChief.com
A little background (and a dash of bravado)
I have a very strange title. MEIM.
It stands for Master of Entertainment Industry Management.
The reason for such an oddly specific title?
I once had this fantasy of being the next Shonda Rhimes (writer/creator of Grey’s Anatomy and Scandal).
So I went to school to learn about the art of show business and the business of art.
I worked in film and TV development (the people who find the next big script and develop it for their network's brand) for several companies you might recognize. I even managed to meet some cool people.
My development dreams came to a close in 2010 when I was laid off from the Oprah Winfrey Network. In the wake of the layoff, I turned to freelance copywriting and was instantly hooked.
Now I use all that development experience—finding a good story, marrying it with a strong brand, and connecting it with a raving audience—to make my clients millions of dollars in profits.
I spend my spare time adventuring and finding fun places to sing.
If you've seen enough and are ready to get down to business, click below.