Archive for June 2020
abdication vs delegation
I have a confession to make: Tech and I don’t get along. Unless it’s super intuitive and gettable-at-a-glance, I tend to give all technological solutions a wide berth. That’s not to say I’m a luddite – my smartphone is practically glued into my hand some days (an unhealthy habit, that’s for damn sure). And being…
Read Morebeing watched while you sleep (marketing adjacent)
Do you ever go through your own sales or marketing process? I mean, as if you were a customer? Do you make it a point to periodically sign up for something and go through the whole shabang to see what (if anything) breaks? There’s tremendous value in experiencing what your customers experience, from time to…
Read Moreadvice to new copywriters, from someone who hires copywriters
Today I had an ambitious up-and-coming copywriter reach out to me via private message. Normally I would leave this kind of convo unread and not engage – life is much saner for me that way. But his approach caught my attention and I felt inspired to try and help him out by sharing some advice…
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