Archive for April 2020
Beating Back Writer’s Block
One time, I was on a freaking gorgeous hike through a redwood forest, on my way to see my first real in-person waterfall. This was in Northern California, and after years of drought, the rains had finally come. The falls promised to be roaring and spectacular, well worth the 12-ish miles out and back. Somewhere…
Read MoreI got nothin’
I sat down to write today, because that’s what I normally do. And with everything that’s going on, my brain is like, “nah. Let’s not.” So instead of any kind of brilliant marketing insight or pithy analysis, I have my latest boredom beater. Earlier this week, a friend figured out “coronavirus” has 5 syllables and…
Read More3 quick fixes that will take your ads from “eh” to “awesome!”
PSA: Now is a great time to start sprucing up your ads so you can catch that first wave when things settle. I get asked to review ads and copy a lot. No really… here’s a picture a friend took of me on stage, reviewing ads and copy in front of about 1,000 people (feels…
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