Value is subjective. There, I said it. And most of the time, we’re walking around arbitrarily assigning value to everything we see, touch, interact with.  That grubby, unwashed looking person doesn’t make much money (that’s not always the case).  That well-dressed person driving the Benz must make a lot of money (also not always the…

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If you’ve got an offer out there in the wild, odds are you’ve encountered objections. And when you’re not expecting them (like when someone randomly replies to an autoresponder with a surprisingly personal message), they can be a bit discouraging or overwhelming. But I actually REALLY love objections.  On my teams, I’ve got an “objection…

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