I see a lot of companies out there focused on the marketing. Considering I’m a marketer, I’d say that’s a good thing. Keeps me in business. I like that. But if you think marketing is going to magically save your company, I’m gonna stop just short of calling you willfully deluded. In reality, marketing is…

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So in my last post I talked about shortcuts and magic pills, and how they’re rarely the instant boost they claim to be. And then I shared my personal shortcut – mentorship. Now, mentorship doesn’t negate actually showing up and doing the work… but a good mentor can help DRASTICALLY shorten the learning curve (and…

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“Technically I’ve been writing my own copy for 2 years. But I don’t have any client work…” I see this kind of statement a lot with folks just starting out in business. It doesn’t have to be about copy necessarily… just swap in the field of expertise of your choice and it still makes sense.…

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