Before you think I’m being pervy… I’m not talking about a potential sexual harassment case. I’m talking about being horrible at what you do. There’s actually a BENEFIT to allowing yourself to suck. Case in point, I just came across an interesting post from a frustrated copywriter: My trouble is getting started. I can’t seem…

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Last week, I got a bit ranty about why you shouldn’t offer to work for free. (refresher: There should always be an exchange of value, whether you’re paying a mentor to educate you/shorten the learning curve, or you’re being paid/trained as a copywriter. Both you and your client/mentor will value your work more.) At the…

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We’re all familiar with this situation: Hot stove. Curious kid. Concerned parent. Kid gets precariously close to the glowing red coils, and the parent says, “be careful, that’s hot!” Then maybe the kid looks at the parent quizzically. A quick back-and-forth glance between dad and imminent danger. Kid touches stove, gets burned, screams bloody murder.…

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