Archive for March 2017
the one about the flaming saxophone…
Quick hypothetical question… Say you’re looking to take a special someone out on the town. You know your sweetheart adores live music. But you? Music’s never really been your thing. You just REALLY want to show your favorite music buff a great time. And as luck would have it, you’ve never heard any of the…
Read MoreThat time I almost died on a mountain…
OK, I’m exaggerating. A little. I mean, it really FELT like I was dying as I climbed the (relatively flat, level) trail up the mountain. I had to stop every few hundred feet or so, watching as others breezed on pass, making my struggle look like nothing. And it hurt. I didn’t like feeling like…
Read MoreWhat I learned about sales from my time slinging hash
If you want to get the sale, you’ve got to ask the question. But HOW you ask is just as important as asking:
Read MoreWhy you need to be thinking about user experience as much as your copy
It’s not a huge leap from copywriter/marketing strategist to user experience. After all, we are all customers. We shop online. We see ads all day, every day. And we know what makes us frustrated enough to bounce. The same logic you use to plan an email sequence, plot out a funnel, or outline a sales…
Read MoreEver have a WTF moment when listening to a voicemail?
That happened to me today. I was writing up a storm and when I came up for air, I saw that I had missed a call. I checked voicemail and listened to the message, paraphrased below: Hey Angie, I saw that you went to one of our Brazilian Jiu Jitsu classes. I wanted to…
Read MoreAdjectives are your enemy
“The road to hell is paved with adjectives.” – Stephen King I hate adjectives. Adverbs, too. They sneak into our sentences like cat burglars and rob us of our meaning before we know what’s happened. Relying on adjectives leaves your sentences open for interpretation. Your version of painful might be in traction in the hospital. Your reader…
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