Need a sales boost? Ask yourself, "where's the beef?"

By Angie | February 28, 2017 |

Here’s my technique for selling multiple products to the same customer… …without bundles, coupons, heavy discounts, and losing your ass on margin. I call it the “roast beef sandwich” strategy. It works like this: Imagine your customer has a craving for a roast beef sandwich. They’re coming to your store to buy all the necessary…

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