Do less marketing, better.

I help founders like you get more money out of what you're already doing by marketing your business better.In other words, we're going to make sure marketing pays for itself and THEN some.

Angie Colee

CRO & Marketing Strategist


You know what sucks?

Paying out the butt for new customers who disappear after one purchase.

A better approach? Spend once and get paid repeatedly by turning one-and-done customers into raving fans.And you don't have to tear down and completely rebuild your marketing system to do it. Any marketing consultant who tells you that is full of shit.That money's already sitting in your business, we just need to find it.My philosophy:

Make Money First™

Find the revenue already sitting in your business before spending a dime on something new.

What if it were fun?

Make it fun, and the stuff that always gets put off suddenly gets done a lot faster.


The Approach

Crank the right dials.

image is of the cover, which says Permission to Kick Ass, creatively rebel against the old business rules without selling your soul or losing your mind

When I was frontwoman for a rock band, we played in all kinds of places.Dive bars, corporate events, street festivals, and even an open-air wine train.Same five people. Same equipment. Except everywhere we went we still had to dial in the sound for that specific location.It's the same in business.

Too many consultants are out here trying to use the same sound for every show.

They apply the same formula, the same fixes to every business they encounter, whether that business needs it or not.All that does is waste time and money.That money could be better spent by dialing in a marketing strategy specific to YOU... instead of patching together a ton of different tactics and wondering why nothing works.

1Back end
2Full flow
3New offers
4Lead gen
How we increase LTV without driving up CPA

The Results

I see you checking on me, you smart cookie. Here's some proof.


$100MM+in D2C sales from my work
15+years running marketing for 7‑figure brands50+clients on 6 continents72D2C industries, from hardware to massage

Here are a few of my fave collabs

$8.4MMIN 60 DAYS, ORCHARD SUPPLY HARDWARE

An opportunity hiding in plain sight

I created a re-engagement sequence for the unresponsive million-person segment of a 3MM-person list. Not only did we bring a lot of them back to our stores, we tracked their activity by loyalty accounts and saw a massive revenue increase. Then we automated that sequence to fire every time someone went quiet again, turning it into a revenue-generating asset.

Orchard Supply Hardware (Lowe's subsidiary)
$1.88MMIN 12 MONTHS, PRESS MODERN MASSAGE

Mining for gold in the back end with no new spend

The bulk of clients were one-and-done. So we created a system to bring past clients back in, and turn current clients into repeat visitors. Then we tweaked several of the annual promotions and together, those moves brought in $1.88MM in additional revenue over 12 months.

"We found immediately that we had a massive increase in our email opens, increased website traffic, everything from increased sales. We actually called it 'the Angie Effect' because that's how dramatic the result was."
— Rachel Beider, CEO of One Big Venture and Press Modern Massage
$93KPRE-LAUNCH, WITH NO PUBLIC PROMO

An email-only launch, before the product existed

Dozens of people were asking how he built his agency. Instead of a big, involved launch, we started with private invitations via email. With no slides and no webinars, we generated $93K in advance revenue before we even finished building the training program.

"We've more than doubled our revenue since she came aboard. You won't find a marketing problem that Angie can't solve."
— Chris Orzechowski, Founder of Orzy Media
<10EMAILS TO A RECORD LAUNCH

The team was stuck and needed something new.

We surveyed the top 20% of buyers and learned what they wanted. Then we built a quick launch to past buyers while the program was being filmed, and leveraged those early results to bring in non-buyers and new people. It became the biggest launch in company history.

"Angie's launches and automations were still generating sales long after we'd both moved on. If you want someone who builds things that keep working after the contract ends, Angie's who you call."
— Megan Cahak, Copywriter for PowerAbs
230ENROLLED, $17K FROM ONE DAY

When launching a new offer was overwhelming

Jimmy had a big following and a big idea, but was overwhelmed with figuring out how to launch it. We did a revenue intensive, mapped out a plan, assets, and copy inside one day.

"I launched right away and enrolled 230 people into the program and generated $17K in revenue."
— Jimmy Parent, Persuasion Scientist and Founder of Snappy Ads

And more where that came from

"

"Angie was able to come in and nail my voice... for the first time ever I had copy that sounded like me, but that I DIDN'T WRITE."

Jeff Walker
NYT #1 Bestselling Author, Launch
"

"Bringing Angie on board to your company would be the equivalent of crossing off 'Entire marketing strategy and execution' from your to-do list!"

Marta Ravin
Award-winning Showrunner, Executive Producer and Speaker
"

"Angie is one of the most strategic marketers I know... a brilliant marketer who gets incredible results."

Kevin Rogers
Founder of Copy Chief, Podcast Host
"

"I hired Angie to run a major campaign for my company several years ago. Her coaching and mentoring has made me a far better leader."

Marcella Allison
Founder of Mentoress Collective
"

"Angie is a first class business coach and gets my highest recommendation."

Bob Beverley
Psychotherapist, Author, and Live Event Host
"

"Where I expected suggestions, she put together an outline that was easy to follow and so clear I almost cried reading it."

Sandi Faviell Amorim
Master Coach, Founder of The Created Life Academy®

Obligatory disclaimer here: my work can and has gotten EXTRAORDINARY results, but not everyone can get results like these. It really depends on what you're already working with.If you're curious what we could do together, I recommend booking a chat below to discuss your specifics.Complimentary, no hard selling or obligation. Any opportunities we find on the call are yours to run with as my thanks for your time, whether we work together or not.


The Lowdown...

Why hello there! My name is Angie and I do marketery stuff.

Most of the founders I talk to are doing plenty right. Things finally run smoothly, and that feels so weird that they want to burn down a channel that’s working and go build something new.So I ask the question I’ve been asking for years: what if this were easy? Usually that means doing more of what’s already selling and skipping the $20,000 ad funnel. Most people don’t need one.Then, what if it were fun? At the first Eat Play Launch, twelve people drove bulldozers in the desert outside Vegas. It’s hard to accidentally take a work call from a bulldozer, and the next big idea tends to show up while you’re out there playing, so you don’t have to blow up what’s already working to find it.It doesn’t have to be complicated to be REALLY friggin’ good.

This is just a sampling of the work I've done. For the numbers, check out my Results.

Enough credentials - here's the REALLY important stuff:

Myers-BriggsENTJ
Enneagram3
Human Design4-6 Generator
Hogwarts HouseGryffindor
Disney princessMerida
Spiritual guideDolly Parton
Digital nomad3+ years and I LOVE it
Spare timeBlues and rock singer
I writeA humor blog full of ridiculous family stories
I hostEvents, adventures, and retreats for founders
Claim to fameI once went awkwardly silent when Chris Tucker (of Rush Hour fame) asked me for directions

Praise from Clients

I suck at bragging. I'll let these fine folks do it for me.

Revenue more than doubled

"If you pass up a chance to work with her, you’ll regret it."

“She’s great at seeing the big picture of a business and finding those little gaps that, when filled, make a big impact... She finds the ‘low-hanging fruit’ opportunities that can be implemented quickly with minimal complication or cost.”


Chris Orzechowski

Founder of Orzy Media

Mastermind finally launched

"Working with Angie helped me actually launch my mastermind."

“I often have a lot of ideas and my to-do list is a mile long… She helped me not only craft the offer but get out of my own head when it came to actually launching it. If you have the chance to work with her, take it!”


Belinda Weaver

Founder of Copywrite Matters

$1.88MM in 12 months

"Her work has been nothing short of transformative."

“When Angie stepped in, she brought with her not just skill and vision, but a rare ability to turn ideas into momentum and momentum into results… Thanks to Angie’s leadership, we’ve elevated our brand, connected with more people than ever before, and built a foundation for growth that will carry us well into the future.”


Rachel Beider

Founder of PRESS Modern Massage & The Canopy NYC

This is just a sampling of the work I've done. For more detailed numbers, check out my Results.


Where does it hurt most right now?

Pick the scenario that best describes where you're at:

The most common requests in my set list:

1. I have a marketing project I NEED to get done ASAP.

Inside one week, we figure out what needs to happen first and build a step-by-step plan you can launch right away.

Who's this for?

If you've got something that's been stuck on the to-do list five-ever, the Find the Money Intensive is the place to start. Ideal for founders who want to hole up and get deep focus work done.

Find the Money Intensive · from $3,500Tell me more!

2. I have a ton of tactics, but not sure which one to try next.

Over 90 days, we find the fastest revenue already sitting in your business and go capture it first.

Who's this for?

If you've got a dozen marketing strategies to try but aren't sure where to start, this is where we sort it all out. We build the systems that keep the money coming in, meet weekly, and pick the next move by revenue impact, not vibes.

Dial It In Accelerator · from $9,000 a quarterYep, that's the one!

3. I need a marketing brain in the room, just not full-time.

I own the marketing strategy, so it's not one more thing living in your head.

Who's this for?

If you're not quite ready to add a $200K+ salary and benefits package to payroll, a Fractional CMO builds the foundations so that when you ARE ready for full-time marketing leadership, they can step right in.

Fractional CMO · application onlyI think I need this!

Want to come to one of my events (or even just hang out)?

Here's what is coming up in Angieland. There are online and offline events, adventures, and plenty of other surprises.



I put some of my best stories and advice into my first book.

Now available: a kickass guidebook for anyone who’s ever wanted to build or grow a creative business, from expert copywriter and designated ranter-host of the Permission to Kick Ass podcast, Angie Colee.

“I’m a creative person. I don’t have a head for business…”“I want to be a full-time creator, but there’s no money in it…”“Building a business is too complicated, I’ll just stick with a side hustle…”If you’ve ever found yourself thinking any of the above, Permission to Kick Ass is for you.Angie invites you to set the idea of a “normal” business on fire in favor of creating your own path - no suits or TPS reports required. This book provides you with a step-by-step guide to escaping the job trap and building a creative business that works for you AND the life you want to live.You’ll learn how to:

  • Create a plan you can be proud of

  • Get cash coming in quickly

  • Rally your support troops

  • Set boundaries like a boss

  • Steel yourself on the down days

  • And much more

Pick up your copy of Permission to Kick Ass today and you could be in business next week!

Here's what readers are saying

I just wish I'd had this book when I first started my business. It reads like a best friend's diary, and she says everything I worried about silently, but thought it was ‘just me.’


Cindy Childress, Ph.D.

The Expert's Ghostwriter®

I loved Angie's rawness. There's so much validation in the mistakes and challenges that we've all faced, without any of the judgment... then she drops actionable and simple ways to avoid the pitfalls. Angie made a business book / autobiography that has more meaning than most non-fiction authors could ever hope to pull off.


Justin Blackman

Brand Voice Expert

I had to force myself to put the book down at night. It's SO GOOD. So many success books come from folks who chose (or always wanted) to build their garage side hustle into a multi-million dollar corporation. For anyone hesitant to step out because they think that's what their goals HAVE to be, Angie shows them they can stay small without having to play small.


Kristen Stelzer

Founder of Weirdly Wired Women™

Comprehensive, empowering, and—dare I say—fun to read. This is a no-nonsense, zero fluff zone. A very welcome change from some of the self help books that don’t seem to have strong opinions or truly actionable advice. A must-have for copywriters & other creatives with a dream!


Brittany Herzberg

SEO Copywriter & Founder of Copy by B.®


I like to talk to people about lots of things.

Here's a small sampling of podcasts, guest spots, and articles I've done through the years.

Podcasts



Writings



Book


image is of the cover, which says Permission to Kick Ass, creatively rebel against the old business rules without selling your soul or losing your mind

Join the dark side

And by that, I mean sign up for emails. You know you want to.

By submitting your email address above, you'll be added to my list to get announcements, special offers, mY FavE HaCKs, ridiculous travel stories, and more.

I don't sell info. I don't spam. I just like writing, and maybe you'll like things I write too.


Say Hi

Drop your details below and let’s make some magic happen! I’ll get back to you within a few business days.Leave me a message after the beep.
BEEEEEEEEEEPPPPP.



gif image clip of Paul Rudd in Anchorman, talking about a crappy cologne. He says "60% of the time, it works every time!"


Welcome to the fun side of business and marketing.

Your welcome email is on the way... please make sure to add me to your safe senders list so you don't miss out on the good stuff!



Find the Money Intensive

A one-week sprint on the marketing problem that's costing you the most money, with 30 days of support after.You've built something that sells, with paying customers and a crew helping you run it. And there's one marketing problem you keep pushing to next month, like a launch with no plan yet or ad spend spread across six channels when you can't say which ones pay you back.After well over $100 million in sales, I've seen the answer to a problem like that come from something already in the business more often than not. A list you stopped mailing can carry a launch.Pulling budget from the two channels that don't pay frees up money for the one that does. I'll help you find yours and decide which projects to drop so your team has room to run with it.How it works:

How it works
01IntakeBefore we meet, you fill out an intake and I dig through your offers, messaging, channels, and whatever data you've got.
02Map the fixIn our first 90-minute session we pick the one problem and map out the fix. You leave with step-by-step instructions your team starts on the following week.
03Check-inOnce it's live, we meet again to see what's selling and unstick whatever stalled.
0430 days of supportUnlimited email support and a weekly check-in on sales and conversions, with next steps.
GuaranteeIf sales don't move by the end of the 30 days, you get a third session and another month of support on me.This guarantee assumes you run the strategies my team and I provide as written. We'll gladly make voice changes and factual corrections, but if you make substantive changes to the strategy, timeline, or offer after work begins, the guarantee is void.

Black Friday & Holiday Sale Sprint

Your holiday promo, built from your own words.$2,000 for one of three spots, booked by Nov. 10
Black Friday is Nov. 27, and if your promo is still "send a couple of emails," there's time to do it properly without spending your weekends on it.
A short strategy call settles what you're selling and who on your list gets it. Then I interview you for 90 minutes about why your customers buy and what they ask before they do, and I write every email from your answers.What's included:

How it works
01Strategy callA short call settles what you're selling and who on your list gets it.
02Your interviewI interview you for 90 minutes about why your customers buy and what they ask before they do.
03Your emails6 to 8 emails written from your answers, delivered within 3 business days, ready to schedule.
04Sales page editsA review of your sales page with line edits.
GuaranteeYour first drafts are delivered within 3 business days of your interview, or I take $500 off.A round of tweaks so the emails sound like you is included. Changing the offer or strategy after your interview voids the guarantee.

Emails arrive within a week of your interview, so an interview on Nov. 10 means emails by Nov. 17, nine days before Thanksgiving.



Dial It In Marketing Accelerator

Three months of weekly strategy for founders running several marketing projects at once.You've got a launch on the calendar, a half-built product, contractors waiting on your answers, and a newsletter nobody's sent since August. Every decision still routes through you, so when you take a week off, the work waits for you to come back.For 90 days I'm your strategist, working with you and the people doing the work. In the first two weeks we sort out which decisions need you and which ones your team can make without asking.Each week after that we review what sold and set the priorities, so your contractors get answers from the plan instead of from you.What's included:

What's included
01Weeks 1–2Two weeks up front to learn the business and sort out who decides what.
02Weekly callsOne call a week for all three months, with your team on the line.
03Written recapsA written recap after each call listing who's doing what by when.
04Quarter reviewA last two-week review of what sold, which becomes the plan for the next quarter.
GuaranteeIf you don't feel you have a clearer plan by the end of week two, tell me before week three starts and I'll refund everything you've paid for the rest of the quarter.This guarantee assumes you run the strategies my team and I provide as written. We'll gladly make voice changes and factual corrections, but if you make substantive changes to the strategy, timeline, or offer after work begins, the guarantee is void.

By the end, decisions move faster and your team stops waiting on you. Keep going quarter to quarter as long as it's paying for itself.
Starts at $9,000/quarter
Payment plans available



Fractional CMO

A part-time head of marketing for 7- and 8-figure companies.Mid-five to low-six figures a year, depending on scopeAt your size, three agencies and a few freelancers can each do good work while nobody connects it to revenue.I design a multi-pronged marketing strategy, then hire and train your team to run it for you. I'll also flag the spending you can cut, so that money goes toward the channels that bring in customers.In practice, I sit in your leadership meetings and coach the people running the day-to-day, so what gets decided in the room is what gets done.I only take a couple of these at once, so it starts with a call.

GuaranteeFractional engagements start with a 6-month commitment. Give it 30 days. If it's not working for you, tell me before day 30 and we end it there. You won't owe the remaining five months.This guarantee assumes you run the strategies my team and I provide as written. We'll gladly make voice changes and factual corrections, but if you make substantive changes to the strategy, timeline, or offer after work begins, the guarantee is void.