Do less marketing, better.
At 7-8 figures in annual revenue, you already know what brings all the customers to the yard.Resist the temptation to abandon everything you've done in order to build something "next level."Instead of completely changing course, do more of what works.
Angie Colee
CRO & Marketing Strategist
You know what sucks?
Paying out the butt for new customers who disappear after one purchase.
A better approach? Spend once and get paid repeatedly by turning one-and-done customers in to repeat buyers into raving fans.And you don't have to tear down and completely rebuild your marketing system to do it. That money's already sitting in your business. I'm here to help you find the buried treasure.My philosophy:
The Approach
Last Things First
Picture your favorite restaurant... the one you crave, make standing dates at, tell friends about?They figured out the back of house stuff long before you ever sat down.They know what their best customers want. They run specials to keep things interesting. They reward loyal customers to keep them coming back.Without all that in place, they're throwing money at bringing in one-and-done diners who will never even leave a Google review.That's what a shocking number of business owners are doing when they pour everything into lead gen. The back of house is a mess, so every new customer costs a fortune to land and vanishes before you see a return on ad spend.
The Results
I see you double-checking, smart cookie. Let's see some proof.
Here are a few of my fave collabs:
Obligatory disclaimer here: my work can and has gotten EXTRAORDINARY results, but not everyone can get results like these. It very much depends on what you're already working with, business-wise.If you're curious what we could do with your business, I recommend booking a chat below to discuss your specifics. Complimentary, no hard selling or obligation.
The Lowdown...
Why hello there! My name is Angie and I do marketery stuff.
I'm gonna scream this from the mountaintops until I lose my voice:It doesn't have to be complicated to be REALLY friggin' good.You’ve got paying customers and a team, and somehow every decision still routes through you. Meanwhile everyone’s telling you the next stage means building something new.I’ve run marketing everywhere from a hardware chain with a 3-million-person email list to The Canopy, which we grew from zero to a 7-figure company in just under two years. In almost every one of those businesses, the money that got them to the next stage was already in the building. At Orchard Supply Hardware, a million customers had stopped shopping with us. A few re-engagement emails won them back, and that came to $8.4MM in revenue in 60 days.So when we work together, we start with what you’ve already got: the offer people keep buying and the customers who bought once and drifted off. Then I build what keeps the money coming in when you step away, like follow-up emails that send on their own and a promo calendar your team can work from without checking with you first.I’ve run the creative side at MasterClass, Orzy Media, the Copy Chief community, and Robert Kiyosaki’s Rich Dad brand, so I know how to get your people at their best without you hovering. And my Master of Entertainment Industry Management from Carnegie Mellon taught me to judge every creative idea by whether it’ll pay off for you.I also believe fun gets it done. At my Eat Play Launch retreats, founders have driven bulldozers outside Las Vegas, because you do your best thinking once you’re out of the office and laughing.
This is just a sampling of the work I've done. For the numbers, check out my Results.
Enough credentials - here's the REALLY important stuff:
Praise from Clients
I suck at bragging. I'll let these fine folks do it for me.
"If you pass up a chance to work with her, you’ll regret it."
“One of the best decisions I made in my organization… She is not only an incredibly strategic thinker who does promotional planning for both me and my clients at Orzy Media, she is an excellent coach who helps students in my programs find quick wins that get big results.”
Chris Orzechowski
Founder of Orzy Media
"Working with Angie helped me actually launch my mastermind."
“I often have a lot of ideas and my to-do list is a mile long… She helped me not only craft the offer but get out of my own head when it came to actually launching it. If you have the chance to work with her, take it!”
Belinda Weaver
Founder of Copywrite Matters
"Her work has been nothing short of transformative."
“When Angie stepped in, she brought with her not just skill and vision, but a rare ability to turn ideas into momentum and momentum into results… Thanks to Angie’s leadership, we’ve elevated our brand, connected with more people than ever before, and built a foundation for growth that will carry us well into the future.”
Rachel Beider
Founder of PRESS Modern Massage & The Canopy NYC
This is just a sampling of the work I've done. For more detailed numbers, check out my Results.
Where does it hurt most right now?
Pick the scenario that best describes where you're at:
I have a marketing project I NEED to get done ASAP
If you've got something that's been stuck on the to-do list five-ever, then private 1:1 intensives and small group retreats are the place to start. Inside one week we'll:
get clear on what needs to happen first and why
simplify so it's as easy to execute as possible
create a step-by-step plan you can launch right away
Ideal for founders who want to hole up and get deep focus work done.
I know what needs to happen, but I'm the bottleneck
There are ten good ideas sitting in your head or your inbox, and every one of them needs you to move it forward — so none of them move. You don't need another advisor handing you a plan and disappearing. You need someone in it with you for long enough to actually build the thing. Over 90 days we'll:
find the fastest revenue already sitting in your business and go capture it first
build the systems and assets that keep it coming in without you touching every piece
meet weekly to keep momentum high and pick the next move by revenue impact, not vibes
Ideal for founders who are done white-knuckling every initiative and want strategy and execution in the same room.
I need a marketing brain in the room, just not full-time.
The business is big enough that marketing needs real leadership — someone senior steering strategy, planning launches, directing the team, reading the P&L and writing the thing that fills it. But you're not ready to hand a $200k salary to a full-time CMO and hope they're the right fit. You want the senior brain without the headcount. As your fractional CMO I'll:
own the marketing strategy so it's not one more thing living in your head
direct your team (or help you build one) so the work gets done without you in every detail
keep revenue the priority — every initiative earns its place or it goes
Ideal for founders who need marketing led like it matters, without committing to a full-time exec.
Find the money sprint
A one-week sprint on the marketing problem that's costing you the most money, with 30 days of support after.You've built something that sells, with paying customers and a crew helping you run it. And there's one marketing problem you keep pushing to next month, like a launch with no plan yet or ad spend spread across six channels when you can't say which ones pay you back.After well over $100 million in sales, I've seen the answer to a problem like that come from something already in the business more often than not. A list you stopped mailing can carry a launch.Pulling budget from the two channels that don't pay frees up money for the one that does. I'll help you find yours and decide which projects to drop so your team has room to run with it.How it works:
Black Friday & Holiday Sale Sprint
Your holiday promo, built from your own words.$2,000 for one of three spots, booked by Nov. 10
Black Friday is Nov. 27, and if your promo is still "send a couple of emails," there's time to do it properly without spending your weekends on it.A short strategy call settles what you're selling and who on your list gets it. Then I interview you for 90 minutes about why your customers buy and what they ask before they do, and I write every email from your answers.What's included:
Emails arrive within a week of your interview, so an interview on Nov. 10 means emails by Nov. 17, nine days before Thanksgiving.
Dial It In Strategy
Three months of weekly strategy for founders running several marketing projects at once.You've got a launch on the calendar, a half-built product, contractors waiting on your answers, and a newsletter nobody's sent since August. Every decision still routes through you, so when you take a week off, the work waits for you to come back.For 90 days I'm your strategist, working with you and the people doing the work. In the first two weeks we sort out which decisions need you and which ones your team can make without asking.Each week after that we review what sold and set the priorities, so your contractors get answers from the plan instead of from you.What's included:
By the end, decisions move faster and your team stops waiting on you. Keep going quarter to quarter as long as it's paying for itself.
Starts at $9,000/quarter
Payment plans available
Fractional CMO
A part-time head of marketing for 7- and 8-figure companies.Mid-five to low-six figures a year, depending on scopeAt your size, three agencies and a few freelancers can each do good work while nobody connects it to revenue.I design a multi-pronged marketing strategy, then hire and train your team to run it for you. I'll also flag the spending you can cut, so that money goes toward the channels that bring in customers.In practice, I sit in your leadership meetings and coach the people running the day-to-day, so what gets decided in the room is what gets done.I only take a couple of these at once, so it starts with a call.
Want to come to one of my events (or even just hang out)?
Here's what is coming up in Angieland. There are online and offline events, adventures, and plenty of other surprises.
I put some of my best stories and advice into my first book.
Now available: a kickass guidebook for anyone who’s ever wanted to build or grow a creative business, from expert copywriter and designated ranter-host of the Permission to Kick Ass podcast, Angie Colee.
“I’m a creative person. I don’t have a head for business…”“I want to be a full-time creator, but there’s no money in it…”“Building a business is too complicated, I’ll just stick with a side hustle…”If you’ve ever found yourself thinking any of the above, Permission to Kick Ass is for you.Angie invites you to set the idea of a “normal” business on fire in favor of creating your own path - no suits or TPS reports required. This book provides you with a step-by-step guide to escaping the job trap and building a creative business that works for you AND the life you want to live.You’ll learn how to:
Create a plan you can be proud of
Get cash coming in quickly
Rally your support troops
Set boundaries like a boss
Steel yourself on the down days
And much more
Pick up your copy of Permission to Kick Ass today and you could be in business next week!
Here's what readers are saying
I just wish I'd had this book when I first started my business. It reads like a best friend's diary, and she says everything I worried about silently, but thought it was ‘just me.’
Cindy Childress, Ph.D.
The Expert's Ghostwriter®
I loved Angie's rawness. There's so much validation in the mistakes and challenges that we've all faced, without any of the judgment... then she drops actionable and simple ways to avoid the pitfalls. Angie made a business book / autobiography that has more meaning than most non-fiction authors could ever hope to pull off.
Justin Blackman
Brand Voice Expert
I had to force myself to put the book down at night. It's SO GOOD. So many success books come from folks who chose (or always wanted) to build their garage side hustle into a multi-million dollar corporation. For anyone hesitant to step out because they think that's what their goals HAVE to be, Angie shows them they can stay small without having to play small.
Kristen Stelzer
Founder of Weirdly Wired Women™
Comprehensive, empowering, and—dare I say—fun to read. This is a no-nonsense, zero fluff zone. A very welcome change from some of the self help books that don’t seem to have strong opinions or truly actionable advice. A must-have for copywriters & other creatives with a dream!
Brittany Herzberg
SEO Copywriter & Founder of Copy by B.®
I like to talk to people about lots of things.
Here's a small sampling of podcasts, guest spots, and articles I've done through the years.
Podcasts
Writings
Book
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Drop your details below and let’s make some magic happen! I’ll get back to you within a few business days.Leave me a message after the beep.
BEEEEEEEEEEPPPPP.
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