Do less marketing, better.
I help founders like you get more money out of what you're already doing by marketing your business better.In other words, we're going to make sure marketing pays for itself and THEN some.
Angie Colee
Revenue Strategist & Fractional CMO
You know what sucks?
Paying out the butt for new customers who disappear after one purchase.
A better approach? Spend once and get paid repeatedly by turning one-and-done customers into raving fans.And you don't have to tear down and completely rebuild your marketing system to do it. Any marketing consultant who tells you that is full of shit.That money's already sitting in your business, we just need to find it.My philosophy:
Make Money First™Find the revenue already sitting in your business before spending a dime on something new.
What if it were fun?Make it fun, and the stuff that always gets put off suddenly gets done a lot faster.
The Approach
Crank the right dials.
When I was frontwoman for a rock band, we played in all kinds of places.Dive bars, corporate events, street festivals, and even an open-air wine train.Same five people. Same equipment. Except everywhere we went we still had to dial in the sound for that specific location.It's the same in business.
Too many consultants are out here trying to use the same sound for every show.
They apply the same formula, the same fixes to every business they encounter, whether that business needs it or not.All that does is waste time and money.That money could be better spent by dialing in a marketing strategy specific to YOU... instead of patching together a ton of different tactics and wondering why nothing works.
How we increase LTV without driving up CPA
The Results
I see you checking on me, you smart cookie. Here's some proof.
$100MM+in D2C sales from my work
15+years running marketing for 7‑figure brands50+clients on 6 continents72industries, from hardware to massage
Here are a few of my fave collabs:
$8.4MMIN 60 DAYS, ORCHARD SUPPLY HARDWARE
An opportunity hiding in plain sight
I created a re-engagement sequence for the unresponsive million-person segment of a 3MM-person list. Not only did we bring a lot of them back to our stores, we tracked their activity by loyalty accounts and saw a massive revenue increase. Then we automated that sequence to fire every time someone went quiet again, turning it into a revenue-generating asset.
Orchard Supply Hardware (Lowe's subsidiary)$1.88MMIN 12 MONTHS, PRESS MODERN MASSAGE
Mining for gold in the back end with no new spend
The bulk of clients were one-and-done. So we created a system to bring past clients back in, and turn current clients into repeat visitors. Then we tweaked several of the annual promotions and together, those moves brought in $1.88MM in additional revenue over 12 months.
"We found immediately that we had a massive increase in our email opens, increased website traffic, everything from increased sales. We actually called it 'the Angie Effect' because that's how dramatic the result was."
— Rachel Beider, CEO of One Big Venture and PRESS Modern Massage$93KPRE-LAUNCH, WITH NO PUBLIC PROMO
An email-only launch, before the product existed
Dozens of people were asking how he built his agency. Instead of a big, involved launch, we started with private invitations via email. With no slides and no webinars, we generated $93K in advance revenue before we even finished building the training program.
"We've more than doubled our revenue since she came aboard. You won't find a marketing problem that Angie can't solve."
— Chris Orzechowski, Founder of Orzy Media<10EMAILS TO A RECORD LAUNCH
The team was stuck and needed something new.
We surveyed the top 20% of buyers and learned what they wanted. Then we built a quick launch to past buyers while the program was being filmed, and leveraged those early results to bring in non-buyers and new people. It became the biggest launch in company history.
"Angie's launches and automations were still generating sales long after we'd both moved on. If you want someone who builds things that keep working after the contract ends, Angie's who you call."
— Megan Cahak, Copywriter for PowerAbs230ENROLLED, $17K AFTER A ONE-DAY INTENSIVE
When launching a new offer was overwhelming
Jimmy had a big following and a big idea, but was overwhelmed with figuring out how to launch it. We did a revenue intensive, mapped out a plan, assets, and copy inside one day.
"I launched right away and enrolled 230 people into the program and generated $17K in revenue."
— Jimmy Parent, Persuasion Scientist and Founder of Snappy AdsAnd more where that came from
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"Angie was able to come in and nail my voice... for the first time ever I had copy that sounded like me, but that I DIDN'T WRITE."
Jeff Walker
NYT #1 Bestselling Author, Launch
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"Bringing Angie on board to your company would be the equivalent of crossing off 'Entire marketing strategy and execution' from your to-do list!"
Marta Ravin
Award-winning Showrunner, Executive Producer and Speaker
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"Angie is one of the most strategic marketers I know... a brilliant marketer who gets incredible results."
Kevin Rogers
Founder of Copy Chief, Podcast Host
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"I hired Angie to run a major campaign for my company several years ago. Her coaching and mentoring has made me a far better leader."
Marcella Allison
Founder of Mentoress Collective
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"Angie is a first class business coach and gets my highest recommendation."
Bob Beverley
Psychotherapist, Author, and Live Event Host
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"Where I expected suggestions, she put together an outline that was easy to follow and so clear I almost cried reading it."
Sandi Faviell Amorim
Master Coach, Founder of The Created Life Academy®
Obligatory disclaimer here: my work can and has gotten EXTRAORDINARY results, but not everyone can get results like these. It really depends on what you're already working with.If you're curious what we could do together, I recommend booking a chat below to discuss your specifics.Complimentary, no hard selling or obligation. Any opportunities we find on the call are yours to run with as my thanks for your time, whether we work together or not.
The Lowdown...
Why hello there! My name is Angie and I do marketery stuff.
My specialty and greatest joy is helping founders in that sweet spot of $1–10MM.It's where you're figuring out (if you haven't already) how to pull yourself out of the day-to-day, how to build systems and manage teams while maintaining high standards for your clients.That's pretty badass.Also pretty stressful.Thankfully, at this stage you've already created most of your own solutions. And odds are, given enough time and space (and budget for testing things repeatedly), you could absolutely figure out the rest.Or you can get things dialed in quickly with help from fresh, experienced eyes (ahem) and move on to the next thing.
And don't worry, I come with plenty of receipts.
Here's extra ammo in case we're ever forced to play "Two Truths and a Lie" together:
Myers-BriggsENTJ
Enneagram3
Human Design4-6 Generator
Hogwarts HouseGryffindor
Disney princessMerida
Spiritual guideDolly Parton
I was a digital nomad3+ years! Always planning my next trip.
Spare timeBlues and rock singer
I writeA humor blog full of ridiculous family stories Claim to fameI once went awkwardly silent when Chris Tucker (of Rush Hour fame) asked me for directions
Myers-BriggsENTJ
Enneagram3
Human Design4-6 Generator
Hogwarts HouseGryffindor
Disney princessMerida
Spiritual guideDolly Parton
I was a digital nomad3+ years! Always planning my next trip.
Spare timeBlues and rock singer
I writeA humor blog full of ridiculous family stories Claim to fameI once went awkwardly silent when Chris Tucker (of Rush Hour fame) asked me for directions
Praise from Clients
I suck at bragging. I'll let these fine folks do it for me.
Revenue more than doubled
"If you pass up a chance to work with her, you’ll regret it."
“One of the best decisions I made in my organization… She is not only an incredibly strategic thinker who does promotional planning for both me and my clients at Orzy Media, she is an excellent coach who helps students in my programs find quick wins that get big results.”
Chris Orzechowski
Founder of Orzy Media
Mastermind finally launched
"Working with Angie helped me actually launch my mastermind."
“I often have a lot of ideas and my to-do list is a mile long… She helped me not only craft the offer but get out of my own head when it came to actually launching it. If you have the chance to work with her, take it!”
Belinda Weaver
Founder of Copywrite Matters
$1.88MM in 12 months
"Her work has been nothing short of transformative."
“When Angie stepped in, she brought with her not just skill and vision, but a rare ability to turn ideas into momentum and momentum into results… Thanks to Angie’s leadership, we’ve elevated our brand, connected with more people than ever before, and built a foundation for growth that will carry us well into the future.”
Rachel Beider
CEO of One Big Venture and PRESS Modern Massage
Of course you don't have to take their word for it. I have the receipts.
Where does it hurt most right now?
The most common requests in my set list:
1. I have a marketing project I NEED to get done ASAP.
Inside one week, we figure out what needs to happen first and build a step-by-step plan you can launch right away.
Who's this for?
If you've got something that's been stuck on the to-do list five-ever, the Find the Money Intensive is the place to start. Ideal for founders who want to hole up and get deep focus work done.
2. I have a ton of tactics, but not sure which one to try next.
Over 90 days, we find the fastest revenue already sitting in your business and go capture it first.
Who's this for?
If you've got a dozen marketing strategies to try but aren't sure where to start, this is where we sort it all out. We build the systems that keep the money coming in, meet weekly, and pick the next move by revenue impact, not vibes.
3. I need a marketing brain in the room, just not full-time.
I own the marketing strategy, so it's not one more thing living in your head.
Who's this for?
If you're not quite ready to add a $200K+ salary and benefits package to payroll, a Fractional CMO builds the foundations so that when you ARE ready for full-time marketing leadership, they can step right in.
I've hired consultants before and nothing changed.
That can happen. Sometimes the market shifts, and sometimes the consultant recommends a strategy that just isn't suited to your business.
When I look at your marketing, I'm taking the big-picture view: timing, impact on the business, the team you have available, and how much we can afford to spend vs. how much we're aiming to bring in.
A plan that needs a team you don't have, or a budget you aren't ready to spend, was never going to stick.
How is this different from hiring an agency?
The big difference is strategy vs. execution.
If you have a solid strategy and just need someone to build and run it, an agency is a phenomenal solution. Asking an agency for strategy AND execution usually means a five-figure retainer, minimum.
But when you've got the team and aren't sure where to start, a good strategist (ahem) or fractional CMO is your best bet.
My team is already stretched thin. Who's doing the work?
Your team does the work, which is why their current priorities and workload play heavily into my planning. I don't want them learning new tech or going back and forth through endless rounds of revisions if there's an easier way to get it done.
I'll typically meet with your team at least once to answer questions and help with execution.
And if you truly can't do it without outside help, we can still work together. I have a huge network of marketing and ops specialists I can call in, and we can talk about what that would look like on our call.
How much of my time does this take?
Usually your strategy calls and a few approvals.
In every engagement, I want to add as little to your plate as possible, because I know how much you're already doing to keep things moving.
Disclaimer: I'm not a mind-reader, so I can't take this 100% off your plate unless you hand me the keys to your marketing. That's my Fractional CMO option, for 7- and 8-figure companies.
Our marketing is fine. We just need more leads.
Most people I work with say this, right up until we dig into their back end and see how much revenue they're leaving with their current and past customers.
At Orchard Supply Hardware, one re-engagement sequence to shoppers who'd stopped buying brought in $8.4MM in revenue in 60 days.
In 15+ years, I haven't worked with a SINGLE company that couldn't get more from the people it already had.
That revenue pays for finding new buyers with less risk, and those new buyers spend more because they go through the new back-end process too.
I don't want to blow up what's already working.
Much as I love fiery productions and pyrotechnics, this is not where I recommend blowing things up. Tearing everything down only makes sense if you're completely switching directions.
You've done a lot right to get here, so we start by doing more of what's already working and plugging the leaks around it.
My business is pretty niche.
Ever hear the saying “riches in niches”? Plenty of businesses make a healthy profit on tiny slivers of an industry.
Maybe you're worried that being niche means I can't build a marketing plan that fits you. I've worked in 72 industries, from hardware to massage, and thankfully, people haven't changed much in the last 10,000 years, internet and AI included.
My job is tuning the message to your particular sliver of buyers.
What does it cost?
Pricing is a bit like asking how much a house costs: are we talking a shack in the woods or a penthouse downtown?
My work is custom to each business, so the best I can give you is starting points:
- Find the Money Intensive (virtual): starts at $3,500
- Dial It In Revenue Accelerator: starts at $9,000 a quarter
- Fractional CMO: typically mid-five to low-six figures a year
You'll find what each one includes in the Work With Me section.
What happens on the call?
On our first call, I'm figuring out whether I'm the right fit for the problem you're facing right now. I'll ask a ton of questions about you, your business, what you've tried, and where you're stuck.
If I spot low-hanging fruit, I'll tell you on the call, and it's yours to run with as my thanks for your time.
If I think I can help, I'll recommend a starting point. Sometimes that's an intensive, and sometimes it's bringing me in to run your marketing.
Book your call here.
Want to come to one of my events (or even just hang out)?
Here's what is coming up in Angieland. There are online and offline events, adventures, and plenty of other surprises.
I put some of my best stories and advice into my first book.
A kickass guidebook for anyone who's ever wanted to build or grow a creative business.
- Get cash coming in quickly
- Set boundaries like a boss
- Steel yourself on the down days
Order on Amazon"It reads like a best friend's diary."
Cindy Childress, Ph.D.
"I loved Angie's rawness."
Justin Blackman
"Angie shows them they can stay small without having to play small."
Kristen Stelzer
"This is a no-nonsense, zero fluff zone."
Brittany Herzberg
I like to talk to people about lots of things.
Here's a small sampling of podcasts, guest spots, and articles I've done through the years.
Podcasts
Writings
Book
Join the dark side
And by that, I mean sign up for emails. You know you want to.
By submitting your email address above, you'll be added to my list to get announcements, special offers, mY FavE HaCKs, ridiculous travel stories, and more.
I don't sell info. I don't spam. I just like writing, and maybe you'll like things I write too.
Welcome to the fun side of business and marketing.
Your welcome email is on the way... please make sure to add me to your safe senders list so you don't miss out on the good stuff!
Find the Money Intensive
A one-week sprint on the marketing problem that's costing you the most money, with 30 days of support after.You've built something that sells, with paying customers and a crew helping you run it. And there's one marketing problem you keep pushing to next month, like a launch with no plan yet or ad spend spread across six channels when you can't say which ones pay you back.After well over $100 million in sales, I've seen the answer to a problem like that come from something already in the business more often than not. A list you stopped mailing can carry a launch.Pulling budget from the two channels that don't pay frees up money for the one that does. I'll help you find yours and decide which projects to drop so your team has room to run with it.
Starts at $3,500 for virtual.
In-person VIP intensives also available.
“It was, and still is, the best money I’ve ever spent on my personal growth and business.”
Jimmy Parent
Persuasion Scientist and Founder of Snappy Ads
How it works01IntakeBefore we meet, you fill out an intake and I dig through your offers, messaging, channels, and whatever data you've got.
02Map the fixIn our first 90-minute session we pick the one problem and map out the fix. You leave with step-by-step instructions your team starts on the following week.
03Check-inOnce it's live, we meet again to see what's selling and unstick whatever stalled.
0430 days of supportUnlimited email support and a weekly check-in on sales and conversions, with next steps.
GuaranteeIf sales don't move by the end of the 30 days, you get a third session and another month of support on me.This guarantee assumes you run the strategies my team and I provide as written. We'll gladly make voice changes and factual corrections, but if you make substantive changes to the strategy, timeline, or offer after work begins, the guarantee is void.
Black Friday & Holiday Sale Sprint
Your holiday promo, built from your own words.Black Friday is Nov. 27, and if your promo is still "send a couple of emails," there's time to do it properly without spending your weekends on it.A short strategy call settles what you're selling and who on your list gets it. Then I interview you for 90 minutes about why your customers buy and what they ask before they do, and I write every email from your answers.
How it works01Strategy callA short call settles what you're selling and who on your list gets it.
02Your interviewI interview you for 90 minutes about why your customers buy and what they ask before they do.
03Your emails6 to 8 emails written from your answers, delivered within 3 business days, ready to schedule.
04Sales page editsA review of your sales page with line edits.
GuaranteeYour first drafts are delivered within 3 business days of your interview, or I take $500 off.A round of tweaks so the emails sound like you is included. Changing the offer or strategy after your interview voids the guarantee.
“Thank you for the sales page review. That alone was worth the entire VIP investment. There was so much copy that I totally lost sight of the gaps.”
Belinda Weaver
Founder of Copywrite Matters
Holiday Sale Sprint$2,000Usual intensive rate: $3,5003 spots available, book by Nov. 10.
Dial It In Revenue Accelerator
Three months of weekly strategy for founders running several marketing projects at once.You've got a launch on the calendar, a half-built product, contractors waiting on your answers, and a newsletter nobody's sent since August. Every decision still routes through you, so when you take a week off, the work waits for you to come back.For 90 days I'm your strategist, working with you and the people doing the work. In the first two weeks we sort out which decisions need you and which ones your team can make without asking.Each week after that we review what sold and set the priorities, so your contractors get answers from the plan instead of from you.
What's included01Weeks 1–2Two weeks up front to learn the business and sort out who decides what.
02Weekly callsOne call a week for all three months, with your team on the line.
03Written recapsA written recap after each call listing who's doing what by when.
04Quarter reviewA last two-week review of what sold, which becomes the plan for the next quarter.
GuaranteeIf you don't feel you have a clearer plan by the end of week two, tell me before week three starts and I'll refund everything you've paid for the rest of the quarter.This guarantee assumes you run the strategies my team and I provide as written. We'll gladly make voice changes and factual corrections, but if you make substantive changes to the strategy, timeline, or offer after work begins, the guarantee is void.
By the end, decisions move faster and your team stops waiting on you. Keep going quarter to quarter as long as it's paying for itself.
Starts at $9,000/quarter
Payment plans available
Fractional CMO
A part-time head of marketing for 7- and 8-figure companies.Mid-five to low-six figures a year, depending on scopeAt your size, three agencies and a few freelancers can each do good work while nobody connects it to revenue.I design a multi-pronged marketing strategy, then hire and train your team to run it for you. I'll also flag the spending you can cut, so that money goes toward the channels that bring in customers.In practice, I sit in your leadership meetings and coach the people running the day-to-day, so what gets decided in the room is what gets done.I only take a couple of these at once, so it starts with a call.
GuaranteeFractional engagements start with a 6-month commitment. Give it 30 days. If it's not working for you, tell me before day 30 and we end it there. You won't owe the remaining five months.This guarantee assumes you run the strategies my team and I provide as written. We'll gladly make voice changes and factual corrections, but if you make substantive changes to the strategy, timeline, or offer after work begins, the guarantee is void.
