Do less marketing, better.
I help founders like you get more money out of what you're already doing by marketing your business better.In other words, we're going to make sure marketing pays for itself and THEN some.
Angie Colee
CRO & Marketing Strategist
You know what sucks?
Paying out the butt for new customers who disappear after one purchase.
A better approach? Spend once and get paid repeatedly by turning one-and-done customers into raving fans.And you don't have to tear down and completely rebuild your marketing system to do it. Any marketing consultant who tells you that is full of shit.That money's already sitting in your business, we just need to find it.My philosophy:
The Approach
Crank the right dials.
When I was frontwoman for a rock band, we played in all kinds of places.Dive bars, corporate events, street festivals, and even an open-air wine train.Same five people. Same equipment. Except everywhere we went we still had to dial in the sound for that specific location.It's the same in business.
Too many consultants are out here trying to use the same sound for every show.
They apply the same formula, the same fixes to every business they encounter, whether that business needs it or not.All that does is waste time and money.That money could be better spent by dialing in a marketing strategy specific to YOU... instead of patching together a ton of different tactics and wondering why nothing works.
The Results
I see you checking on me, you smart cookie. Here's some proof.
Here are a few of my fave collabs:
Obligatory disclaimer here: my work can and has gotten EXTRAORDINARY results, but not everyone can get results like these. It really depends on what you're already working with.If you're curious what we could do together, I recommend booking a chat below to discuss your specifics.Complimentary, no hard selling or obligation. Any opportunities we find on the call are yours to run with as my thanks for your time, whether we work together or not.
The Lowdown...
Why hello there! My name is Angie and I do marketery stuff.
Most of the founders I talk to are doing plenty right. Things finally run smoothly, and that feels so weird that they want to burn down a channel that’s working and go build something new.So I ask the question I’ve been asking for years: what if this were easy? Usually that means doing more of what’s already selling and skipping the $20,000 ad funnel. Most people don’t need one.Then, what if it were fun? At the first Eat Play Launch, twelve people drove bulldozers in the desert outside Vegas. It’s hard to accidentally take a work call from a bulldozer, and the next big idea tends to show up while you’re out there playing, so you don’t have to blow up what’s already working to find it.It doesn’t have to be complicated to be REALLY friggin’ good.
This is just a sampling of the work I've done. For the numbers, check out my Results.
Enough credentials - here's the REALLY important stuff:
Praise from Clients
I suck at bragging. I'll let these fine folks do it for me.
"If you pass up a chance to work with her, you’ll regret it."
“One of the best decisions I made in my organization… She is not only an incredibly strategic thinker who does promotional planning for both me and my clients at Orzy Media, she is an excellent coach who helps students in my programs find quick wins that get big results.”
Chris Orzechowski
Founder of Orzy Media
"Working with Angie helped me actually launch my mastermind."
“I often have a lot of ideas and my to-do list is a mile long… She helped me not only craft the offer but get out of my own head when it came to actually launching it. If you have the chance to work with her, take it!”
Belinda Weaver
Founder of Copywrite Matters
"Her work has been nothing short of transformative."
“When Angie stepped in, she brought with her not just skill and vision, but a rare ability to turn ideas into momentum and momentum into results… Thanks to Angie’s leadership, we’ve elevated our brand, connected with more people than ever before, and built a foundation for growth that will carry us well into the future.”
Rachel Beider
Founder of PRESS Modern Massage & The Canopy NYC
This is just a sampling of the work I've done. For more detailed numbers, check out my Results.
Where does it hurt most right now?
Pick the scenario that best describes where you're at:
I have a marketing project I NEED to get done ASAP.
If you've got something that's been stuck on the to-do list five-ever, then the Find the Money Intensive is the place to start. Inside one week we'll:
get clear on what needs to happen first and why
simplify so it's as easy to execute as possible
create a step-by-step plan you can launch right away
Ideal for founders who want to hole up and get deep focus work done.
I have a ton of tactics, but not sure which one to try next.
If you've got a dozen marketing strategies to try but aren't sure where to start, the Dial It In Accelerator is where we'll sort it all out. Over 90 days we'll:
find the fastest revenue already sitting in your business and go capture it first
build the systems and assets that keep it coming in without you touching every piece
meet weekly to keep momentum high and pick the next move by revenue impact, not vibes
I need a marketing brain in the room, just not full-time.
If you're not quite ready to add a $200K+ salary and benefits package to payroll, bringing on a Fractional CMO is where we build the foundations so that when you ARE ready for full-time marketing leadership, they can step right in.
own the marketing strategy so it's not one more thing living in your head
direct your team (or help you build one) so the work gets done without you in every detail
keep revenue the priority — every initiative earns its place or it goes
Want to come to one of my events (or even just hang out)?
Here's what is coming up in Angieland. There are online and offline events, adventures, and plenty of other surprises.
I put some of my best stories and advice into my first book.
Now available: a kickass guidebook for anyone who’s ever wanted to build or grow a creative business, from expert copywriter and designated ranter-host of the Permission to Kick Ass podcast, Angie Colee.
“I’m a creative person. I don’t have a head for business…”“I want to be a full-time creator, but there’s no money in it…”“Building a business is too complicated, I’ll just stick with a side hustle…”If you’ve ever found yourself thinking any of the above, Permission to Kick Ass is for you.Angie invites you to set the idea of a “normal” business on fire in favor of creating your own path - no suits or TPS reports required. This book provides you with a step-by-step guide to escaping the job trap and building a creative business that works for you AND the life you want to live.You’ll learn how to:
Create a plan you can be proud of
Get cash coming in quickly
Rally your support troops
Set boundaries like a boss
Steel yourself on the down days
And much more
Pick up your copy of Permission to Kick Ass today and you could be in business next week!
Here's what readers are saying
I just wish I'd had this book when I first started my business. It reads like a best friend's diary, and she says everything I worried about silently, but thought it was ‘just me.’
Cindy Childress, Ph.D.
The Expert's Ghostwriter®
I loved Angie's rawness. There's so much validation in the mistakes and challenges that we've all faced, without any of the judgment... then she drops actionable and simple ways to avoid the pitfalls. Angie made a business book / autobiography that has more meaning than most non-fiction authors could ever hope to pull off.
Justin Blackman
Brand Voice Expert
I had to force myself to put the book down at night. It's SO GOOD. So many success books come from folks who chose (or always wanted) to build their garage side hustle into a multi-million dollar corporation. For anyone hesitant to step out because they think that's what their goals HAVE to be, Angie shows them they can stay small without having to play small.
Kristen Stelzer
Founder of Weirdly Wired Women™
Comprehensive, empowering, and—dare I say—fun to read. This is a no-nonsense, zero fluff zone. A very welcome change from some of the self help books that don’t seem to have strong opinions or truly actionable advice. A must-have for copywriters & other creatives with a dream!
Brittany Herzberg
SEO Copywriter & Founder of Copy by B.®
I like to talk to people about lots of things.
Here's a small sampling of podcasts, guest spots, and articles I've done through the years.
Podcasts
Writings
Book
Say Hi
Drop your details below and let’s make some magic happen! I’ll get back to you within a few business days.Leave me a message after the beep.
BEEEEEEEEEEPPPPP.
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Find the Money Intensive
A one-week sprint on the marketing problem that's costing you the most money, with 30 days of support after.You've built something that sells, with paying customers and a crew helping you run it. And there's one marketing problem you keep pushing to next month, like a launch with no plan yet or ad spend spread across six channels when you can't say which ones pay you back.After well over $100 million in sales, I've seen the answer to a problem like that come from something already in the business more often than not. A list you stopped mailing can carry a launch.Pulling budget from the two channels that don't pay frees up money for the one that does. I'll help you find yours and decide which projects to drop so your team has room to run with it.How it works:
Black Friday & Holiday Sale Sprint
Your holiday promo, built from your own words.$2,000 for one of three spots, booked by Nov. 10
Black Friday is Nov. 27, and if your promo is still "send a couple of emails," there's time to do it properly without spending your weekends on it.A short strategy call settles what you're selling and who on your list gets it. Then I interview you for 90 minutes about why your customers buy and what they ask before they do, and I write every email from your answers.What's included:
Emails arrive within a week of your interview, so an interview on Nov. 10 means emails by Nov. 17, nine days before Thanksgiving.
Dial It In Marketing Accelerator
Three months of weekly strategy for founders running several marketing projects at once.You've got a launch on the calendar, a half-built product, contractors waiting on your answers, and a newsletter nobody's sent since August. Every decision still routes through you, so when you take a week off, the work waits for you to come back.For 90 days I'm your strategist, working with you and the people doing the work. In the first two weeks we sort out which decisions need you and which ones your team can make without asking.Each week after that we review what sold and set the priorities, so your contractors get answers from the plan instead of from you.What's included:
By the end, decisions move faster and your team stops waiting on you. Keep going quarter to quarter as long as it's paying for itself.
Starts at $9,000/quarter
Payment plans available
Fractional CMO
A part-time head of marketing for 7- and 8-figure companies.Mid-five to low-six figures a year, depending on scopeAt your size, three agencies and a few freelancers can each do good work while nobody connects it to revenue.I design a multi-pronged marketing strategy, then hire and train your team to run it for you. I'll also flag the spending you can cut, so that money goes toward the channels that bring in customers.In practice, I sit in your leadership meetings and coach the people running the day-to-day, so what gets decided in the room is what gets done.I only take a couple of these at once, so it starts with a call.