Angie Colee | CRO & Marketing Strategist
Do less marketing, better.
At 7-8 figures in annual revenue, you already know what brings all the customers to the yard.And you've probably heard "what got you here won't get you there."Agreed. BUT...Resist the temptation to abandon everything you've done to this point in favor of building something "next level."Every consultant and their mother will tell you you're missing their Proprietary One Thing That Automagically Fixes All Marketing ProblemsTM.My soapbox is and always will be: you're already doing what works. The next step is doing more of that, not completely changing course.
The Mission
Let's eradicate marketing overwhelm & overspend.
By the time you've hit 7 and 8 figures in annual revenue, any marketer who tells you you're doing things all wrong is full of shit. If you weren't doing a whole hell of a lot of things right, you wouldn't have hit those revenue figures to begin with!The key now is to make sure you're doing more of what works, and ruthlessly cutting out everything that's wasting time and money. My philosophy:Make Money First: find the revenue already sitting in your business before spending a dime on something new.Create White Space: build a marketing system that runs smoothly, so you're not the bottleneck in your own business.
The Approach
Last Things First
Picture your favorite restaurant... the one you crave, make standing dates at, tell friends about?They figured out the back of house stuff long before you ever sat down.They know what their best customers want. They run specials to keep things interesting. They reward loyal customers to keep them coming back.Without all that in place, they're throwing money at bringing in one-and-done diners who will never even leave a Google review.That's what a shocking number of business owners are doing when they pour everything into lead gen. The back of house is a mess, so every new customer costs a fortune to land and vanishes before you see a return on ad spend.
The Results
Cut to the chase, Angie. Let's see some proof.
I'm so glad you asked! Here are a few of my fave collabs:
Mining for gold in the back end with no new spend
The bulk of clients were one-and-done. So we created a system to bring past clients back in, and turn current clients into repeat visitors. Then we tweaked several of the annual promotions and together, those moves brought in $1.88MM in additional revenue over 12 months.
"We found immediately that we had a massive increase in our email opens, increased website traffic, everything from increased sales. We actually called it 'the Angie Effect' because that's how dramatic the result was."— Rachel Beider, CEO of One Big Venture and Press Modern Massage
An opportunity hiding in plain sight
I created a re-engagement sequence for the unresponsive million-person segment of a 3MM-person list. Not only did we bring a lot of them back to our stores, we tracked their activity by loyalty accounts and saw a massive revenue increase. Then we automated that sequence to fire every time someone went quiet again, turning it into a revenue-generating asset.
Orchard Supply Hardware (Lowe's subsidiary)An email-only launch, before the product existed
Dozens of people were asking how he built his agency. Instead of a big, involved launch, we started with private invitations via email. With no slides and no webinars, we generated $93K in advance revenue before we even finished building the training program.
"We've more than doubled our revenue since she came aboard. You won't find a marketing problem that Angie can't solve."— Chris Orzechowski, Founder of Orzy Media
When launching a new offer was overwhelming
Jimmy had a big following and a big idea, but was overwhelmed with figuring out how to launch it. We did a revenue intensive, mapped out a plan, assets, and copy inside one day.
"I launched right away and enrolled 230 people into the program and generated $17K in revenue."— Jimmy Parent, Persuasion Scientist and Founder of Snappy Ads
The team was stuck and needed something new.
We surveyed the top 20% of buyers and learned what they wanted. Then we built a quick launch to past buyers while the program was being filmed, and leveraged those early results to bring in non-buyers and new people. It became the biggest launch in company history.
"Angie's launches and automations were still generating sales long after we'd both moved on. If you want someone who builds things that keep working after the contract ends, Angie's who you call."— Megan Cahak, Copywriter for PowerAbs
And more where that came from
"That's $2,000 of time back for me, and a few extra dinners with my wife."
"Angie was able to come in and nail my voice... for the first time ever I had copy that sounded like me, but that I DIDN'T WRITE."
"Bringing Angie on board to your company would be the equivalent of crossing off 'Entire marketing strategy and execution' from your to-do list!"
"Angie is one of the most strategic marketers I know... a brilliant marketer who gets incredible results."
"I hired Angie to run a major campaign for my company several years ago. Her coaching and mentoring has made me a far better leader."
"Angie is a first class business coach and gets my highest recommendation."
Obligatory disclaimer here: my work can and has gotten EXTRAORDINARY results, but not everyone can get these kinds of results. If you're curious what we could do with your business, I recommend booking a chat to discuss your specifics!
New Site, Who Dis?
Why hello there! My name is Angie and I do marketery stuff.
I'm gonna scream this from the mountaintops until I lose my voice:It doesn't have to be complicated to be GOOD.
It's so easy to get caught up in the tactics and fads and strategies and feel like you're falling behind...Or like you don't "deserve" a certain level of success if you haven't "earned" it by working yourself to the point of exhaustion.Look, you don't have to build something that looks like anyone else's version of "success".And you also don't have to reinvent the wheel.Good business comes down to three basic pillars:People
Process
Profit
I help you find and fix whichever one of those is causing challenges. And I do it with an eye on simple, fast, and effective.We got lives to live, people - let's get back to that and get the business running itself.Interested in working together?More about me:
I help creatives become the leaders their business needs to grow and thrive.My unique method combines KISS (Keep It Simple, Silly) with strategy and people skills to help you grow your business with more confidence and less stress... all without becoming a completely different person or losing your edge.Big names, big results:I've consulted with and run creative teams for companies like Jeff Walker’s Product Launch Formula (PLF), MasterClass, Lowe’s, Copy Chief, Orzy Media, and Robert Kiyosaki’s Rich Dad brand (to name a few).I have a hybrid business-creative degree from Carnegie Mellon University, Master of Entertainment Industry management. It means I’ve got specialized expertise in turning creative work and intellectual property into viable businesses. In other words, my superpower is finding hidden opportunities in your people, profits, or processes that can be implemented fast.When I'm not writing or publishing new episodes of Permission to Kick Ass, you’ll find me traveling to as many places as possible.
Enough credentials - here's the REALLY important stuff:
I've lived 3+ years as a digital nomad and LOVE it
I write a humor blog full of ridiculous family stories
I host events, adventures, and retreats for founders
ENTJ
Enneagram 3
4-6 Generator
Gryffindor House
Merida is my Disney princess.
Dolly Parton is my spiritual guide.
In my spare time, I'm a blues and rock singer.
Claim to fame: I once went awkwardly silent when Chris Tucker (of Rush Hour fame) asked me for directions.
Praise from Clients
I suck at bragging. I'll let these fine folks do it for me.
One of the best decisions I made in my organization. I've been working with Angie for years and she's been instrumental in helping me grow and scale my business. We've more than doubled our revenue since she came aboard.She is not only an incredibly strategic thinker who does promotional planning for both me and my clients at Orzy Media, she is an excellent coach who helps students in my programs find quick wins that get big results. You won't find a marketing problem that she can't solve.Angie has been an invaluable partner in helping me launch new products and programs, in managing client relationships, and running my writing team. If you pass up a chance to work with her, you'll regret it.
Chris Orzechowski, Founder of Orzy Media
I often have a lot of ideas and my to-do list is a mile long. I'm juggling priorities to make sure I'm maximising my (somewhat limited) time. It can sometimes lead to paralysis and inaction!Working with Angie helped me actually launch my mastermind, something I have wanted to do for a long long time. She helped me not only craft the offer but get out of my own head when it came to actually launching it.If you have the chance to work with her, take it! Angie's whip smart and a brilliant copywriter. She'll take your ideas and knowledge and turn it into assets you can use straight away. And she's fun to work with too!
Belinda Weaver, Founder of Copywrite Matters
When Angie stepped in, she brought with her not just skill and vision, but a rare ability to turn ideas into momentum and momentum into results. The growth, recognition, and impact we’ve seen this year are not by accident. They are the direct result of her creativity, drive, and leadership.The Angie Effect looks like campaigns that capture attention and convert. It looks like strategy rooted in insight, executed with precision. It looks like a team that feels inspired, supported, and motivated because of the energy she brings into every project.Thanks to Angie’s leadership, we’ve elevated our brand, connected with more people than ever before, and built a foundation for growth that will carry us well into the future. Her work has been nothing short of transformative.
Rachel Beider, Founder of PRESS Modern Massage and The Canopy NYC
This is just a sampling of the work I've done. For more results, check out the full Results page.
Where does it hurt most right now?
Pick the scenario that best describes where you're at:
I have a marketing project I NEED to get done ASAP
If you've got something that's been stuck on the to-do list five-ever, then private 1:1 intensives and small group retreats are the place to start. Inside one week we'll:
get clear on what needs to happen first and why
simplify so it's as easy to execute as possible
create a step-by-step plan you can launch right away
Ideal for founders who want to hole up and get deep focus work done.
I know what needs to happen, but I'm the bottleneck
There are ten good ideas sitting in your head or your inbox, and every one of them needs you to move it forward — so none of them move. You don't need another advisor handing you a plan and disappearing. You need someone in it with you for long enough to actually build the thing. Over 90 days we'll:
find the fastest revenue already sitting in your business and go capture it first
build the systems and assets that keep it coming in without you touching every piece
meet weekly to keep momentum high and pick the next move by revenue impact, not vibes
Ideal for founders who are done white-knuckling every initiative and want strategy and execution in the same room.
I need a marketing brain in the room, just not full-time.
The business is big enough that marketing needs real leadership — someone senior steering strategy, planning launches, directing the team, reading the P&L and writing the thing that fills it. But you're not ready to hand a $200k salary to a full-time CMO and hope they're the right fit. You want the senior brain without the headcount. As your fractional CMO I'll:
own the marketing strategy so it's not one more thing living in your head
direct your team (or help you build one) so the work gets done without you in every detail
keep revenue the priority — every initiative earns its place or it goes
Ideal for founders who need marketing led like it matters, without committing to a full-time exec.
Find the money sprint
A one-week sprint on the marketing problem that's costing you the most money, with 30 days of support after.You've built something that sells, with paying customers and a crew helping you run it. And there's one marketing problem you keep pushing to next month, like a launch with no plan yet or ad spend spread across six channels when you can't say which ones pay you back.
After well over $100 million in sales, I've seen the answer to a problem like that come from something already in the business more often than not. A list you stopped mailing can carry a launch. Pulling budget from the two channels that don't pay frees up money for the one that does. I'll help you find yours and decide which projects to drop so your team has room to run with it.
How it works
Before we meet, you fill out an intake and I dig through your offers, messaging, channels, and whatever data you've got.
In our first 90-minute session we pick the one problem and map out the fix. You leave with step-by-step instructions your team starts on the following week.
Once it's live, we meet again to see what's selling and unstick whatever stalled.
For 30 days after that, you get unlimited email support and a weekly check-in on sales and conversions, with next steps.
If sales don't move by the end of the 30 days, you get a third session and another month of support on me.Starts at $3,500
Black Friday & Holiday Sale Sprint
Your holiday promo, built from your own words
$2,000 for one of three spots, booked by Nov. 10
Black Friday is Nov. 27, and if your promo is still "send a couple of emails," there's time to do it properly without spending your weekends on it.
A short strategy call settles what you're selling and who on your list gets it. Then I interview you for 90 minutes about why your customers buy and what they ask before they do, and I write every email from your answers.
What's included
A defined offer and promo dates
The list segment it goes to
6 to 8 emails, ready to schedule
A review of your sales page with line edits
Emails arrive within a week of your interview, so an interview on Nov. 10 means emails by Nov. 17, nine days before Thanksgiving.
Dial It In Strategy
Three months of weekly strategy for founders running several marketing projects at once.
You've got a launch on the calendar, a half-built product, contractors waiting on your answers, and a newsletter nobody's sent since August. Every decision still routes through you, so when you take a week off, the work waits for you to come back.
For 90 days I'm your strategist, working with you and the people doing the work. In the first two weeks we sort out which decisions need you and which ones your team can make without asking. Each week after that we review what sold and set the priorities, so your contractors get answers from the plan instead of from you.
What's included
Two weeks up front to learn the business and sort out who decides what.
One call a week for all three months, with your team on the line.
A written recap after each call listing who's doing what by when.
A last two-week review of what sold, which becomes the plan for the next quarter.
By the end, decisions move faster and your team stops waiting on you. Keep going quarter to quarter as long as it's paying for itself.
Starts at $9,000/quarter
Payment plans available
Fractional CMO
A part-time head of marketing for 7- and 8-figure companies.Mid-five to low-six figures a year, depending on scopeAt your size, three agencies and a few freelancers can each do good work while nobody connects it to revenue.I design a multi-pronged marketing strategy, then hire and train your team to run it for you. I'll also flag the spending you can cut, so that money goes toward the channels that bring in customers.In practice, I sit in your leadership meetings and coach the people running the day-to-day, so what gets decided in the room is what gets done.I only take a couple of these at once, so it starts with a call.
Want to come to one of my events (or even just hang out)?
Here's what is coming up in Angieland. There are online and offline events, adventures, and plenty of other surprises.
I put some of my best stories and advice into my first book.
Now available: a kickass guidebook for anyone who’s ever wanted to build or grow a creative business, from expert copywriter and designated ranter-host of the Permission to Kick Ass podcast, Angie Colee.
“I’m a creative person. I don’t have a head for business…”“I want to be a full-time creator, but there’s no money in it…”“Building a business is too complicated, I’ll just stick with a side hustle…”If you’ve ever found yourself thinking any of the above, Permission to Kick Ass is for you.Angie invites you to set the idea of a “normal” business on fire in favor of creating your own path - no suits or TPS reports required. This book provides you with a step-by-step guide to escaping the job trap and building a creative business that works for you AND the life you want to live.You’ll learn how to:
Create a plan you can be proud of
Get cash coming in quickly
Rally your support troops
Set boundaries like a boss
Steel yourself on the down days
And much more
Pick up your copy of Permission to Kick Ass today and you could be in business next week!
Here's what readers are saying
I just wish I'd had this book when I first started my business. It reads like a best friend's diary, and she says everything I worried about silently, but thought it was ‘just me.’
Cindy Childress, Ph.D. The Expert's Ghostwriter®
I loved Angie's rawness. There's so much validation in the mistakes and challenges that we've all faced, without any of the judgment... then she drops actionable and simple ways to avoid the pitfalls. Angie made a business book / autobiography that has more meaning than most non-fiction authors could ever hope to pull off.
Justin Blackman, Brand Voice Expert
I had to force myself to put the book down at night. It's SO GOOD. So many success books come from folks who chose (or always wanted) to build their garage side hustle into a multi-million dollar corporation. For anyone hesitant to step out because they think that's what their goals HAVE to be, Angie shows them they can stay small without having to play small.
Kristen Stelzer, Founder of Weirdly Wired Women™
Comprehensive, empowering, and—dare I say—fun to read. This is a no-nonsense, zero fluff zone. A very welcome change from some of the self help books that don’t seem to have strong opinions or truly actionable advice. A must-have for copywriters & other creatives with a dream!
Brittany Herzberg, SEO Copywriter & Founder of Copy by B. ®
I like to talk to people about lots of things.
Here's a small sampling of podcasts, guest spots, and articles I've done through the years.
Podcasts
Writings
Book
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