I help you turn comparison shoppers into buyers.

My name is Angie.

I love helping business owners sell their physical products in online stores, but HATED using snooze-worthy, boring, and outright garbled factory copy that tells the customer NOTHING about the product.

So I created a 7-point formula for writing product descriptions that gives the customer the exact information they need to make a buying decision ASAP, creates an instant and memorable bond, and sets sellers apart from the competition so they can keep customers coming back for more.

It’s all available in my soon-to-be-released e-book. Sign up for my emails (below) and be the first to get your hands on the e-book.

Rock on,



Short story…

Was listening to your Copy Chief Radio podcast episode on product descriptions on the way to the office yesterday. It ended just as I arrived so it was fresh on my mind when I booted my computer. I logged in to one of my client accounts and re-wrote the product description for one product. Here’s what happened…

Granted, it’s only been 24 hours, and until I see the long-tail analytics I won’t know the real results. Ready? Product sales tripled. So far that one change has given me the single most significant jump in on-page optimization for the least amount of effort.

Thanks for what you do.

Lee Clements, CEO ODC Digital Media


Tips, Tricks, and Stories from the Trenches

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